In a strategic move intended to make it easier for clients to access the agency's experience in sustainability-related issues, Ogilvy & Mather Worldwide has expanded its global sustainability practice, unifying multiple offerings into a new entity called OgilvyEarth. The new cross-discipline practice will be focused on helping businesses deal with the communication of sustainability, from both cultural and business perspectives.

CBS Outdoor has launched a new text messaging capability for its advertisers' outdoor media campaigns. The program, called Txt2go, will include a text keyword on advertiser signage that consumers can use to access marketing messages from the client, including special offers and promotions.

LAetcetera, the second weekend glossy planned as an insert for the Los Angeles Times, has suspended publication after only a month of printing. It was scheduled to have been mailed three times per month. The paper's first insert glossy, the monthly LA, will continue publishing.

Archway Marketing Services, which provides fulfillment services, print management and business intelligence to businesses, has entered a deal to acquire the supply chain management division of Resolve. The deal is expected to close at the end of June. While the two companies have competed in the past on the business-to-business side on fulfillment of marketing and point-of-sale materials, the deal with Resolve brings capabilities in consumer-facing marketing materials.

List Services Corporation introduces the USA Today Buyline E-mail Masterfile to the market. People in this masterfile are USAToday.com readers who have opted to receive offers from USAToday.com advertisers.

Once you have inventoried the employers who are hiring, the companies you want to target, and what positions are available, it is time to get creative. In addition to posting your résumé online, consider using a featured résumé listing or résumé distribution service to directly market yourself to employers and differentiate yourself.

Direct mailers looking to cut costs while increasing effectiveness need look no further than cleansing and qualifying customer and prospect addresses. The solution goes further than simply utilizing address cleansing software, though. Instead, consider employing managed address services to avoid wasted costs and lower response rates resulting from undeliverable-as-addressed (UAA) mail.

Omniture is a data company that works with hundreds of technology vendors, including ExactTarget and Silverpop to help combine data with digital channels. It recently partnered with ComScore to help media planners have better audience measurement tools. DMNews chats with Matt Langie, senior director of product marketing at Omniture, about data integration, behavioral targeting legislation and the new partnership

New list — Going for a Grant — ListBargains — This file contains entrepreneurs that want to start or expand their own business. These men and women have committed to a monthly subscription for instruction using a credit card online. They want to learn how to apply for available government grants.

New list — Handyman Masterfile — Worldata — This file contains individuals who offer repair services for home and business owners. They have a diverse knowledge of skills such as painting, woodworking, landscaping, decorating, plumbing, electrical work, carpentry, home repairs and more.

New list — Health Report & Book Buyers From University Health Publishing — Specialists Marketing Services — This file contains buyers of family health books, medical reference handbooks, healthy lifestyle cookbooks, and special reports on important medical topics. This is a group of highly educated, health-conscious buyers who are looking to these leading health institutions for specialized reports and books that provide in-depth information. These readers are educated and have discretionary income that expands beyond their interest in health. Eighty percent are homeowners and the average income of prospects is $75,000.

New list — Wings of a Dove - Animal Welfare Donors — List Connection Inc. — This file contains donors who have responded to a wide variety of telemarketing and direct mail fundraising efforts. The average age is 45 and the average income is $50,000. These self-admitted donors should be responsive to many types of animal welfare related fundraising offers as well as other fundraising efforts.