DMNews Email Marketing Weekly - 5/27/2009

November 18, 2009

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News

Auto dealer Brown Daub sees traffic from locally targeted e-mail

Dianna Dilworth May 26, 2009

Advertising locally is key for bricks-and-mortar businesses, and for Pennsylvania-based auto dealer Brown Daub, targeting consumers via geotargeted e-mail is key to selling cars. Last month the auto dealer sent out an e-mail to promote a Memorial Day tent sale and saw an 11% click-through rate.

National Geographic retains Epsilon

Lauren Bell May 22, 2009

National Geographic Society, publisher of the more than 5 million circulation National Geographic magazine, has retained Epsilon for database hosting and marketing services. The nonprofit has been an Epsilon database client since 1997 and also uses the agency's e-mail and Epsilon Targeting services to manage and market to its 45 million-member database.

Godiva launches first-ever loyalty program

Sharon Goldman May 19, 2009

On May 29, Godiva Chocolatier plans to launch the Godiva Chocolate Rewards Club, the confectionery retailer's first-ever loyalty program.

6 Tips: Integrating social media with other marketing channels

Dianna Dilworth May 25, 2009

Social media is a hot, ongoing buzzword among marketers. But just good social marketing goes beyond just having a Facebook page. How can you be sure to take advantage of these tactics and integrate it with the rest of your marketing efforts? Six experts share their top tips.

Columns

Inbox Insider: E-mail newsletters are a great branding tool

Dianna Dilworth May 26, 2009

E-mail newsletters are a great way to connect with customers for a branding opportunity. Brands looking to connect to consumers without necessarily selling a product have found e-mail as a great tool for communication.

How to use social media to grow your e-mail list

Morgan Stewart, director of research and strategy, ExactTarget May 26, 2009

As marketers scurry to come up with a social media strategy, many are looking to the integration of social media and email as a critical component. According to a recent collaborative study by ExactTarget, the Email Marketer's Club and the Center for Media Design at Ball State University, only 13% of marketers integrated social media and email last year. 46% plan to do so in 2009.

From the 2008 DMNews Essential Guide to E-mail Marketing

The 2008 DMNews Essential Guide to E-mail Marketing is now online

October 28, 2008

The 2008 DMNews Essential Guide to E-mail Marketing is now available as a PDF file. Click on the image or headline to download it.

Four steps for improving your 2009 e-mail results

Lora Downie, e-mail marketing manager of Catalyst Direct, downie@catdir.com May 26, 2009

Improving your e-mail marketing results doesn't have to cost thousands of dollars. When every penny counts, basic, low- cost optimization techniques can yield significant improvements. Here are a few tricks of the trade.

Lists and Databases

HR Matters E-Tips Email

May 27, 2009

New e-mail list — HR Matters E-Tips Email — Direct Media — This file contains e-mail subscribers to HR Matters E-Tips, a weekly newsletter that includes practical insights into common HR issues. The file is 66% female.

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