August 4, 2009

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Latest News

IAB releases Social Advertising Best Practices

May 18, 2009

The Interactive Advertising Bureau today released its Social Advertising Best Practices aimed at helping marketers, publishers and agencies build social advertising campaigns. "Social media is big and getting bigger, providing marketers with a combination of reach, relationships, and relevance," according to the IAB report.
 

Interactive Advertising Bureau releases first click measurement guidelines

May 18, 2009

The Interactive Advertising Bureau (IAB) has released its first official click measurement guidelines, which are meant to help combat click fraud. Key industry leaders agreed upon the guidelines to help ensure that advertisers only pay for legitimate clicks.
 

Social media rises in pet pushes

May 15, 2009

Pet marketers are finding that social media is helping connect owners to pets, pets to owners and pet products to both, in what is expected to be a $45.4 billion industry this year.
 

Domino's straightforward Web ordering is a tasty treat for lovers of its pizza

Asa Sherrill, creative director, Definition 6 May 18, 2009

Due to my occasional desire for one of America's favorite meals — pizza — I recently was checking out Web sites to place an order. I was sorely disappointed and frustrated to learn that most pizza chains' Web sites have cumbersome ordering systems and clunky designs — until I visited Dominos.com.
 

Gloves off: Is paid blogging ethically sound?

May 18, 2009

The debate over marketers paying bloggers covers a number of issues, ranging from search engine marketing practices to ethical concerns. Our experts weigh arguments on both sides.
 

Publishers continue to grow digital output

May 13, 2009

Digital initiatives continue to gain traction among traditional print publishers — and among readers — according to new research from the Magazine Publishers of America (MPA). The MPA reports that consumer magazines released 76 new digital initiatives in the first quarter of 2009 — 10% more than in Q1 last year.
 

Inside Digital

Dealerships and franchises face unique search marketing challenges

May 18, 2009

When it comes to implementing paid search campaigns, good management and coordination is everything. But for companies with a large number of local franchises or dealerships, organizing and optimizing pay-per-click advertising can be even more complex.
 

Opinion

The new targeting: Combining user profile and interaction data for more effective engagement

May 18, 2009

Online ad targeting has come a long way, but where is it going? Getting your message to the most appropriate, relevant and intended audience is critical for the effectiveness of a campaign. Traditional online ad targeting models - behavioral, contextual and geographic - are struggling to generate maximum response from their campaigns.
 

The DMNews Essential Guide to Search Engine Marketing

DMNews Essential Guide to Search Marketing now online

March 30, 2009

The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.
 

Should CPA replace your CPC model?

Dan Yomtobian, CEO, ABCSearch May 18, 2009

The cost per click (CPC) and cost per action (CPA) advertising models have been vying for first place in ad spend for several years now. The debate over which method is better still has not been resolved.
 


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