DMNews Email Marketing Weekly - 5/13/2009

November 18, 2009

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News

Britannica sees revenue boost from targeted e-mails

Nancy Kearney May 12, 2009

Looking for a way to boost sales from its online store, Encyclopaedia Britannica was one of five companies that tested a new feature from Silverpop, which enabled them to target e-mails to the day and time the intended recipient is likely to be perusing their inbox.

Report: Online customer satisfaction declines

Chantal Todé May 11, 2009

Customer satisfaction with many of the largest online retailers fell 3% since last year, according to the annual Top 100 Online Retail Satisfaction Index from ForeSee Results and FGI Research. The research, which employs the methodology of the University of Michigan's American Customer Satisfaction Index (ACSI), is based on surveys of over 22,000 visitors to the top 100 e-retail Web sites by sales volume, as reported in the 2009 Internet Retailer Top 500 Guide. This year's aggregate score of 73 indicates online retailers may be dropping the ball.

New prospecting tool for catalogers launches

Cara Wood May 06, 2009

While many catalogers are looking at cutting circulation because of the economic downturn, postage increases and potential paper increases, some are still looking to prospect for new buyers. "Those companies that rely only on marketing to their best buyers or their own customers during the recession are going to be much smaller in a few years due to natural customer attrition," said John Neswadi, director of Transactional Data Products in the marketing information services division of Experian.

List of investors at e-mail available

May 11, 2009

EMailtricity introduces the Active Investors e-Newsletter Subscribers (Opt-In Email File) to the market. The file contains individuals who have subscribed to an online e-newsletter featuring stock recommendations and investing information from leading financial advisors.

Columns

Inbox Insider: Triggered e-mails

Dianna Dilworth May 12, 2009

It is no secret the e-mail channel is doing well in the recession. As a low cost, efficient channel that lets marketers and brands segment, target and trigger messaging based on behavior, it is not a surprise that e-mail is winning in this environment.

Adding channels can make online marketing easier

Lisa Sparks, regional development director, South Florida, Constant Contact May 12, 2009

Conventional online marketing wisdom suggests that keeping a Web site or blog up to date with fresh content is hard, especially for small businesses. Often, while small organizations may believe that adding e-mail marketing and online surveys to their marketing mix sounds like a good idea, they hesitate because they believe doing so will mean an unmanageable amount of new work.

From the 2008 DMNews Essential Guide to E-mail Marketing

Think before you pull that e-mail trigger

Jon Sisenwein, associate creative director, Merkle May 12, 2009

So your e-mail didn't convert as expected. Well, now what do you do? Should you blast them again? What about using a new subject line? Or do marketers need to become even smarter about their tactics when communicating with an increasingly savvy e-mail user in full control of his/her inbox?

The 2008 DMNews Essential Guide to E-mail Marketing is now online

October 28, 2008

The 2008 DMNews Essential Guide to E-mail Marketing is now available as a PDF file. Click on the image or headline to download it.

Lists and Databases

Active Job Seekers from GrooveJob.com

May 13, 2009

New e-mail list — Active Job Seekers from GrooveJob.com — ICS Marketing Support Services — This file contains GrooveJob.com members. These young people go through a free, one-time registration process to search for job openings, and keep their résumés on file.

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