August 4, 2009

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Latest News

US and Canadian health buyers available

May 12, 2009

Macromark has been awarded management of the US and Canadian buyer files for Sun Chlorella, a health supplement. The US file previously was managed by DS Direct, but the Canadian file is new to the market from Macromark.
 

List of investors at e-mail available

May 11, 2009

EMailtricity introduces the Active Investors e-Newsletter Subscribers (Opt-In Email File) to the market. The file contains individuals who have subscribed to an online e-newsletter featuring stock recommendations and investing information from leading financial advisors.
 

Epsilon Targeting combines multiple data sources

Cara Wood May 06, 2009

Epsilon has launched a new business division it's calling Epsilon Targeting that combines its new mover data compilation Epsilon Data Services; Abacus, the transactional co-op database giant; and ICOM Information & Communications, a direct-response consumer survey database. The company chose this "new wrapper" for its suite of services because the service focus was not just on aggregating data, but helping marketing clients target their best customers, explained Brian Rainey, president of Epsilon Targeting.
 

Inside Search

Will share-to-social work for e-mail marketers?

Heather Palmer Goff, senior deliverability consultant, Responsys May 05, 2009

There's a heated debate within the industry about whether or not social networking is deteriorating the effectiveness of e-mail. Some have argued that e-mail is the backbone of social networking and the very mechanism used to deliver social networking notifications. Others claim the elevated level of relevance inherent in social networking is diverting attention away from e-mail as a channel overall.
 

Opinion

Hispanic Members from North American Affinity Club

May 07, 2009

New List — Hispanic Members from North American Affinity Club — Chilcutt Direct Marketing — This file contains Hispanic members from a number of clubs. These prospects have spent an average of $24 on a membership.
 

The DMNews Essential Guide to Search Engine Marketing

Yahoo's Web analytics tool upgrade takes a non-Google approach

Sharon Goldman May 04, 2009

Yahoo has upgraded its Web analytics tool with a new version that adds functions and makes it available to search and display advertisers working with the company. While some coverage has implied that the new product is a sign that Yahoo is attempting to compete with Google in this sector, analysts say the company is actually trying to focus its analytics efforts with a different approach.
 
DMNews Essential Guide to Search Marketing now online

DMNews Essential Guide to Search Marketing now online

March 30, 2009

The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.
 



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