DMNews Email Marketing Weekly - 5/6/2008

November 18, 2009

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News

Candles To My Door uses e-mail to push Mother's Day candles

Dianna Dilworth May 05, 2009

E-commerce store Candles To My Door is using e-mail to help drive sales this Mother's Day. The brand launched the Mother's Day campaign about a month ago, and has since been sending e-mails running the deals for last minute shoppers looking for gift ideas.

AmEx campaign explains loyalty service changes

Dianna Dilworth May 04, 2009

American Express is launching a new campaign for its new Delta SkyMiles Credit Cards to educate loyalty members about changes in service.

VistaPrint teams up with FedEx office, launches e-mail services

Chantal Todé May 01, 2009

VistaPrint Limited and FedEx Office (formerly FedEx Kinko's) have teamed up in a multi-year strategic alliance that has VistaPrint providing business stationery and marketing materials for FedEx Office's customers. In addition, FedEx will be a primary express carrier for VistaPrint's orders coming from its production facility in Windsor, Ontario, to locations in North America.

AOL's Coleman replaced by former Google exec after only weeks in office

Dianna Dilworth April 30, 2009

AOL's Platform-A president Greg Coleman is leaving AOL after only a couple of months in the position, as part of big changes at AOL since Tim Armstrong replaced Randy Falco as chairman/CEO less than a month ago. Coleman's dismissal comes after Time Warner reported a 7% decline in revenues in the first quarter of 2009, which it attributed largely to decreases at the AOL publishing and filmed entertainment segments, offset partially by an increase at the networks segment.

Columns

Inbox Insider: E-mailers should embrace social media

Dianna Dilworth May 05, 2009

Social media has been a scary word in the e-mail space since MySpace got big back in 2006. There has been talk that social media would kill e-mail and new channels like Twitter and Facebook will mean the demise of e-mail.

Will share-to-social work for e-mail marketers?

Heather Palmer Goff, senior deliverability consultant, Responsys May 05, 2009

There's a heated debate within the industry about whether or not social networking is deteriorating the effectiveness of e-mail. Some have argued that e-mail is the backbone of social networking and the very mechanism used to deliver social networking notifications. Others claim the elevated level of relevance inherent in social networking is diverting attention away from e-mail as a channel overall.

From the 2008 DMNews Essential Guide to E-mail Marketing

The 2008 DMNews Essential Guide to E-mail Marketing is now online

October 28, 2008

The 2008 DMNews Essential Guide to E-mail Marketing is now available as a PDF file. Click on the image or headline to download it.

Get it right: Expert advice on your e-mail copy length

Grant A. Johnson, president/CMO of Johnson Direct, grantj@johnsondirect.com. May 05, 2009

E-mail marketing routinely garners the highest ROI and remains the most frequently used online marketing tactic, according to the Direct Marketing Association (DMA). However, e-mail success hinges on proactive planning and that includes figuring out the right copy length.

Lists and Databases

MerchantCircle.com

May 06, 2009

New List — MerchantCircle.com — Worldata — This file contains entrepreneurs who are starting up small to midsize businesses.

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