July 15, 2009

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Today's News


VistaPrint teams up with FedEx office, launches e-mail services

May 01, 2009

VistaPrint Limited and FedEx Office (formerly FedEx Kinko's) have teamed up in a multi-year strategic alliance that has VistaPrint providing business stationery and marketing materials for FedEx Office's customers. In addition, FedEx will be a primary express carrier for VistaPrint's orders coming from its production facility in Windsor, Ontario, to locations in North America.
 

Scripps Networks debuts social site Food2

May 01, 2009

Scripps Networks, the owner of the Food Network, has launched a new food-focused social media site called Food2. Scripps already owns the Web sites FoodNetwork.com and Recipezaar.com, but Food2.com adds social networking around food to the portfolio.
 

Pharma start-up chooses Veeva Systems CRM

May 01, 2009

Avidas Pharmaceuticals LLC, a start-up company focusing on pharma products for dermatology, women's health and endocrinology, has tapped Veeva Systems as its CRM provider.
 

T-Mobile debuts green campaign

May 01, 2009

Trying to cut down on printing bills, T-Mobile has launched a new program called "Mobilize" that urges consumers to sign up for a green account. The program is supported by a new campaign called "Change Powered by People," which was developed by digital and direct agency Emerge.
 

Statlistics wins management of multi-title list

May 01, 2009

Statlistics has won exclusive list management duties for Access Intelligence (AI), the publisher of multiple b-to-b magazines and Web sites, effective May 1. AI's global master file is around 910,697 names. AI's publications include Aviation Maintenance, Avionics, Chemical Week, Communications Technology, Film & Video Magazine, Studio Monthly and Via Satellite.
 

Western magazine turns to new frontier - online

May 01, 2009

Cowboys & Indians, a magazine focused on Western lifestyles, has redesigned its Web site in an effort to cross-promote its online and offline properties. The new site features content from the print edition of Cowboys & Indians as well as blogs, audio and video, events coverage and other online features. The goal is to better engage existing readers — who number 158,407 — while drawing in a fresh audience that is interested in Western living.
 

Data key to every interaction, now more than ever

May 04, 2009

Data is the unquestionable currency of direct marketing. It fuels new customer acquisition, informs new product development, drives relevance for existing customers and, in economic conditions like these, helps marketers justify their media spend and their jobs to the company CFO.
 

All That Marketing offers J. Peterman buyers

May 01, 2009

All That Marketing has been awarded list management for the J. Peterman Company. The file contains female buyers who have purchased apparel and matchless items from The J. Peterman Owners Manual catalog.
 

In This Week's Print Edition

States look close by for tourism

, Lauren Bell and May 01, 2009

As the summer travel season nears, state tourism boards are encouraging consumers to save money by taking trips in their own backyards.
 

Fluid's social platform fits Vans, JanSport well

Chantal Todé May 01, 2009

A predominantly teen-focused brand, Vans has already been playing in the social media space for some time, but it wasn't until more recently that the brand incorporated social networking capabilities directly into its e-commerce platform.
 

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Today's lists and databases

Master Business Master List

May 01, 2009

New List — Master Business Master List — Lead Me Media — Description: This file contains business contacts across a variety of industries. This list is 59% male.
 

Arts and Crafts Enthusiasts

May 01, 2009

New Lists — Arts and Crafts Enthusiasts — eTargetMedia.com Inc.— Description: This file contains individuals and families who enjoy arts and crafts.
 

Extreme Sports Enthusiasts

May 01, 2009

New List — Extreme Sports Enthusiasts — Walter Karl — Description: This file contains people who enjoy sports of all kinds.
 

Government Stimulus — US Energy Marketplace PCS

May 01, 2009

New list — Government Stimulus - US Energy Marketplace PCS — PCS Mailing List Company — Description: This file contains people who work in the energy production, waste removal, alternative energy research, recycling, water treatment and conservation, green initiates and environmental conservation industries.
 

Classified




THE Direct Marketing Recruiters

We specialize in Direct/Internet Marketing Recruitment-servicing all industries

Eda Zullo
ezullo@smithhanley.com
203 319-4300

Peg Hoerres
phoerres@smithhanley.com
203 319-4300

www.smithhanley.com/documents/DirectMarketing.pdf

YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for:

NEW YORK CITY
Fulfillment Manager $90K
Customer Service Manager $75K
Online Marketing Manager $85K
Merchandising Manager $85K
Direct Marketing Manager $75K

LONG ISLAND
Marcom Manager-B-B $115k
Marketing Manager-TradeShow $115k

CENTRAL NEW JERSEY
Sr. Marketing Manager $70K

PHILADELPHIA
Online Marketing Manager (Retention)
Affiliate Marketing Manager

SAN FRANCISCO
Mobile Marketing $150K +

BOSTON METRO
Direct Mail Production Specialist $50k
Catalog Product Manager $80k
Account Exec-Client Services $50k
Sr. Account Exec-Client Services $65k
Account Manager-Client Services $65k
Account Director Client Services $100k

CONNECTICUT
Call Center- Supervisor $50k
Direct Mail/ CRM Manager $85k

VIRTUAL
Biz Dev/Sr. Sales Executive $100k







For more opportunities PLEASE visit our website www.smithhanley.com

For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300.




Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070


Or visit our website:
www.kenmalek.com



Problem Solver:  "How can I integrate social media with my e-mail marketing program?"

Nicholas Einstein, director of strategic and analytic services at Datran Media, has some ideas for how marketers can integrate social media with their e-mail marketing programs, driving incremental revenue while creating positive customer experiences. Click here to read.



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