Active Modules has released Active Purchase, a Web site module designed for online communities and small businesses. The customizable product assists these companies with online sales. It provides CRM applications for the checkout process, as well as reporting tools and product performance tracking. Other functions include order history, discounts, coupons, invoices and customer support
Alltel Wireless has expanded its My Circle offering and launched a fully integrated campaign in an effort to gain new customers and increase satisfaction of existing users.
The American Heart Association (AHA) will soon replace at least some of its general market fundraising appeals with more targeted efforts, thanks to a new three-year, multimillion dollar contract with database marketing agency Merkle.
Virgin Mobile has upgraded the database it uses to track and manage SMS text messages. The telecommunications company will use MySQL's platinum enterprise support system in conjunction with its extant MySQL open source database.
Microsoft is continuing to test its Microsoft-hosted CRM product, Dynamics CRM Live, through its second early-access release of the product. With Dynamics CRM Live, users can combine online services with their existing productivity applications to manage customer information and business processes. Microsoft is expanding the product's access for its customers and partners in the United States and Canada.
Lisa Cramer, FirstWave Technologies Inc. January 16, 2008
Because the Internet has changed buying behavior forever, companies must enhance sales and marketing processes to be first in mind with prospects and customers. Being first in mind means engaging prospects before the actual selling process begins, when they are just looking you over. Perhaps they'll need what you offer later, as they grow their business. If so, you'll need to remain first in mind until they are ready to buy.
DM News' Essential Guide to Lists, Database Marketing & Data Services
The rise of interactive media, growth of direct media, and continued use of mass marketing are making it increasingly difficult for marketers to effectively communicate with consumers. To stay ahead, marketers have historically increased their marketing and promotion efforts to ensure their messages are heard. (This article first appeared in the January 15, 2007, edition of the Essential Guide to Lists, Database Marketing & Data Services.)
The 2007 DMNews Essential Guide to Lists, Database Marketing and Data Services is available as a PDF. To access it click on Resources on the homepage. Then click on the image or headline to download it.
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