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The 2009 DMNews Database Marketing Survey unearthed some surprising findings among the country's top database marketers.
- Current data quality processes only find new addresses for about 50% of movers
- Price and complexity aren't real obstacles to improving data quality
- Advanced data quality technology cost no more than commercial commodity processes
Learn how top direct marketing executives from leading companies across the US feel about the collection, quality, accuracy and storage of their data, particularly when it comes to direct mail lists.
Register for this FREE DMNews webcast.
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