DMNews Email Marketing Weekly - 4/29/2008

November 18, 2009

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News

Unum Group sees increase in e-mail, using landing pages

Dianna Dilworth April 28, 2009

Unum Group, a provider of disability, group life, long-term care and voluntary benefits, has found that using e-mail for pre-enrollment communications has increased its response rates by using e-mail service provider Silverpop's landing page product.

FootSmart signs with ExactTarget for personalized e-mails

Chantal Todé April 27, 2009

Foot healthcare products cataloger and online retailer FootSmart has teamed up with ExactTarget for personalized e-mail marketing campaigns aimed at baby boomers. Through ExactTarget's integration with FootSmart.com's customer database and Web analytics provider Coremetrics, the company will develop a profile of each customer based on online browsing and purchase history data coupled with offline purchases from FootSmart's catalog mailings.

El Pollo Loco and Del Taco new pushes centered on chicken

Dianna Dilworth April 24, 2009

Latin-flavored chicken joints are taking on the traditional fried chicken fast fooderies with two new campaigns. El Pollo Loco is challenging fried chicken chain KFC to a public taste test with their grilled chicken products, while taco chain Del Taco is lowering prices on its chicken dishes.

MovieTickets.com launches points-based loyalty program

Lauren Bell April 22, 2009

MovieTickets.com has launched its first-ever loyalty program. The Red Carpet Rewards Club allows registered members to earn 100 points for each ticket purchased on MovieTickets.com. The goal is to increase the frequency with which members use the online service;

Columns

Inbox Insider: Apple uses e-mail for CRM

Dianna Dilworth April 28, 2009

E-mail is an excellent retention tool. And, in this weak economy, brands are clamoring to hold on to the customers that they have. I just had an experience with Apple that really took advantage of e-mail for retention.

Intelligent automotive marketing: It's not an oxymoron

Michael Bloom, GM, Datran Media April 28, 2009

Historically, many dollars have been spent on direct campaigns across automotive dealerships with greatly diminishing results as the data driving the campaigns aged. Direct campaigns of the past somewhat necessarily relied on assumption-riddled models of sending mail or calling into former customers based on self-reported data from the point of sale or purchased lists. Today, there are better alternatives.

From the 2008 DMNews Essential Guide to E-mail Marketing

The 2008 DMNews Essential Guide to E-mail Marketing is now online

October 28, 2008

The 2008 DMNews Essential Guide to E-mail Marketing is now available as a PDF file. Click on the image or headline to download it.

E-mail marketing: Bells and whistles vs. customer data

Walter Lamb, marketing solutions specialist, Oracle April 28, 2009

Though no longer a new concept, the potential of e-mail marketing remains largely untapped. Marketers too often are enamored with e-mail's promise of ease, affordability and relevance, and lose sight of the best practices required to deliver on that promise.

Lists and Databases

Meeting Planners at Email Address

April 29, 2009

New E-mail - Meeting Planners at Email Address - ALC - American List Counsel - Description: This file contains corporate meeting and convention planners.

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