July 15, 2009

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Today's News

USPS says it will continue PAEA revisions in 2008

January 16, 2008

A report issued last week by the Federal Trade Commission found that the US Postal Service faces an overall economic disadvantage due to its sta­tus as a government entity compared to private companies that provide similar products and services, such as UPS, FedEx and DHL.
 

A solid year for marketing M&A

January 16, 2008

Despite rumblings about the economy in the second half of last year, the number of merger and acquisition-related transactions in the marketing sector increased by 63% in 2007 com­pared to the previous year, while ag­gregate deal value nearly doubled for a total of $60.3 billion, according to spe­cialty investment bank Petsky Prunier LLC's annual review.
 

Harry & David acquires Wolferman's

January 16, 2008

Harry & David Holdings Inc. has acquired Wolferman's from premium specialty food gifts direct marketer Williams Foods Inc., a privately held producer of dry seasonings and direct marketer of premium specialty food gifts.
 

MRM and Campbell-Mithun win National City Bank

January 16, 2008

MRM Worldwide and Campbell-Mithun have won joint agency duties for National City Bank. The two agencies, both of which are owned by Interpublic Group of Companies, competed as a pair and were chosen from a field of five finalists.
 

Acxiom Digital taps Message Systems for e-mail

January 16, 2008

Digital marketing firm Acxiom Digital has selected e-mail services firm Message Systems for its e-mail delivery system. With the new partnership, Acxiom Digital will have access to third-party e-mail reputation partners, such as GoodMail, as well as authentication protocols including Domain Keys and Domain Keys Identified Mail (DKIM).
 

Consumer Centric New Mover database on market

January 16, 2008

Specialists Marketing Services Inc. has released a new list, Consumer Centric New Movers. The database is a multi-sourced list of active responders consisting of individuals at a home address (both e-mail and postal) who have purchased or responded to online and offline offers in a variety of categories.
 

In This Weeks Print Edition

Sears reacts to privacy issues

January 14, 2008

Sears Holdings Corpo­ration's handling of customers' privacy is under fire, with pri­vacy advocates crying foul and one customer filing a lawsuit. In one example, the nonprofit group StopBadware last week accused Sears of inadequately disclosing the tracking and data collection software that's used on the Web site My SHC Com­munity.
 

Nonprofits to try mobile channel

January 14, 2008

The Direct Marketing Associa­tion's Nonprofit Federation is gearing up to launch a mobile marketing test pilot program next month that will involve a dozen or more nonprofits.
 

Today's lists and databases

Sassy Seniors — Active Mature Mail Order Buyers

January 16, 2008

NEW LISTS - Infocore - Description: This file contains individuals over 50 who have recently made a direct mail purchase from a catalog or other direct mail solicitation from bank statement to solo mail.
 

Commodex Subscribers And Book Buyers

January 16, 2008

NEW LISTS - Contact Marketing - Description: This file contains novice and veteran investors who trust the knowledge of renowned commodities analyst Philip Gotthelf. Gotthelf publishes the Commodex System and Commodity Futures Forecast Service. The Commodex Newsletter Subscribers and Book Buyers list is a portal to investment-oriented financial opportunity seekers.
 

MindSet Database

January 16, 2008

NEW LISTS - Thinking Craft - Description: This file contains a broad range of young, educated professionals and families who actively use the Internet and respond to online offers. They are discriminating buyers focusing their discretionary income on products and services that are for the betterment of their children and their lifestyles.
 

eCost.com Postal List

January 16, 2008

NEW MANAGEMENT - Direct Media - Description: This file contains active buyers with a penchant for today's hottest electronics products.
 

FAA Airmen — OSHA Data

January 16, 2008

NEW MANAGEMENT - Kroll Direct Marketing - Description: This file contains a database of all FAA-certified airmen, including pilots, control tower operators, dispatchers, navigators, flight engineers and mechanics who are permitted to operate, fly and maintain aircraft regulated by the FAA.
 

Complete Retirement Homes & Communities

January 16, 2008

NEW SELECTS - Complete Retirement Homes & Communities - Complete Mailing Lists - Description: This file contains retirement homes and communities with chief administrators by name. These facilities provide programs and services for the elderly community including assisted living, nursing services and education.
 

Classified




Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070

Or visit our website:
www.kenmalek.com



CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU!

In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers.

We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast.

Have we talked to you?
We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted.



THE Direct Marketing Recruiters

We specialize in Direct/Internet Marketing Recruitment-servicing all industries

Eda Zullo
ezullo@smithhanley.com
203 319-4300

Peg Hoerres
phoerres@smithhanley.com
203 319-4300

www.smithhanley.com/documents/DirectMarketing.pdf

YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for:

Metro New York
Manhattan
Director, Email Marketing     $150K
Sr. Manager, Online Marketing    $120K
Sales Manager-Biz Dev --- Data Solutions     $100K
Assoc. Marketing Mgr., Ecommerce    $75K
 
NJ
Asst Mgr., Catalog Circulation $55K
Manager, Email Marketing (B2B) $125K
 
Suburbs-CT/LI/Westchester
Manager, Internet/Email Marketing     $75K
Manager, Online Advertising Operations $75K
Manager, Direct Mail- Magazine   $80K
 
New England

MA
Sr. CRM Specialist-Catalog/Retail - $72K
Sales Manager/Biz Dev- Database Solutions - $100K
Director, Catalog Circulation - 90-110K
VP/Director, Sales- Biz Dev- Database Analytics - $125K + commission
 
Upstate NY

Account Supervisor-Direct Agency - $80K
 
Mid-Atlantic States

PA
Manager, Marketing    $75K
VA/MD/DC Metro
Manager, Marketing    $110K
Sales Manager/Biz Dev- Database Solutions    $100K
Marketing Specialists    $80K
 
West Coast

CA
Sales Manager/Biz Dev- Database Solutions $100K
 
For more opportunities PLEASE visit our website www.smithhanley.com

For additional info regarding our practice and how we service
THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300.


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