July 15, 2009

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Today's News


UPS launches ad agency review

April 27, 2009

UPS Inc. said it will be conducting a global ad agency review. Its incumbent US agency, The Martin Agency, is invited to participate, said Karen Cole, UPS spokesperson. The review will cover global advertising, media buying, relationship marketing and digital services, she said.
 

Portfolio gets axed

April 27, 2009

Condé Nast Portfolio has ended its short but dramatic run. The May issue, out now, will be the last for the glossy business magazine. Launched with much fanfare in May 2007, Portfolio has published only 21 issues. As of December 31, total paid and verified circulation was 449,005 — 12.3% higher than its rate base of 400,000.
 

FootSmart signs with ExactTarget for personalized e-mails

April 27, 2009

Foot healthcare products cataloger and online retailer FootSmart has teamed up with ExactTarget for personalized e-mail marketing campaigns aimed at baby boomers. Through ExactTarget's integration with FootSmart.com's customer database and Web analytics provider Coremetrics, the company will develop a profile of each customer based on online browsing and purchase history data coupled with offline purchases from FootSmart's catalog mailings.
 

Coors debuts interactive site to support new cold can

April 27, 2009

The Coors Brewing Company has launched a new marketing program to support its new Coors Light "cold-activated" cans. On May 15, Coors will introduce eight-, 10-, 12- and 16-ounce Coors Light and Coors Banquet in the cans, which let drinkers know when the beer is at the optimal drinking temperature by turning the mountain design on the can blue.
 

Outdoor enthusiasts list now available

April 27, 2009

Demand Media has introduced the Trails.com - Affluent Outdoor Enthusiasts list to the market. This list is composed of eco-friendly, outdoor lovers who are planning a trip.
 

Online Exclusive

Online exclusive: Q & A: Razorfish CEO Lord, chairman Kokich

Bob Lord was named CEO of digital agency Razorfish. He previously held the role of president of the East US region. Former CEO Clark Kokich now serves in the newly created position of chairman.
 

In This Week's Print Edition

Brands compete for app attention

April 24, 2009

No longer can companies debut a widget and wait for the kudos to come. Today, brands must market - and target -- their apps to see success
 

Online Poll

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Today's lists and databases

ABLE Professors Masterfile

April 28, 2009

New Selects - ABLE Professors Masterfile - Act One Mailing List Services, Inc. - Description: This file contains college and university professors.
 

Country Business

April 28, 2009

New List - Country Business - Direct Media, Inc. - Description: This file contains subscribers of Country Business magazine which offers news and information regarding new products, merchandising ideas and trends for retail business owners.
 

Daily Devotional Words of Wisdom

April 28, 2009

New List - Daily Devotional Words of Wisdom - Estee Marketing Group - Description: This file contains people who have subscribed to a popular Web site that offers daily devotional thoughts, prayers and bible verses.
 

Instant Male Virility

April 28, 2009

New List - Instant Male Virility - Impulse Media - Description: This file contains mostly male buyers of the natural supplement Instant Male Virility.
 

Classified




THE Direct Marketing Recruiters

We specialize in Direct/Internet Marketing Recruitment-servicing all industries

Eda Zullo
ezullo@smithhanley.com
203 319-4300

Peg Hoerres
phoerres@smithhanley.com
203 319-4300

www.smithhanley.com/documents/DirectMarketing.pdf

YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for:

NEW YORK CITY
Fulfillment Manager $90K
Customer Service Manager $75K
Online Marketing Manager $85K
Merchandising Manager $85K
Direct Marketing Manager $75K

LONG ISLAND
Marcom Manager-B-B $115k
Marketing Manager-TradeShow $115k

CENTRAL NEW JERSEY
Sr. Marketing Manager $70K

PHILADELPHIA
Online Marketing Manager (Retention)
Affiliate Marketing Manager

SAN FRANCISCO
Mobile Marketing $150K +

BOSTON METRO
Direct Mail Production Specialist $50k
Catalog Product Manager $80k
Account Exec-Client Services $50k
Sr. Account Exec-Client Services $65k
Account Manager-Client Services $65k
Account Director Client Services $100k

CONNECTICUT
Call Center- Supervisor $50k
Direct Mail/ CRM Manager $85k

VIRTUAL
Biz Dev/Sr. Sales Executive $100k







For more opportunities PLEASE visit our website www.smithhanley.com

For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300.




Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070


Or visit our website:
www.kenmalek.com



Problem Solver:  "How can I integrate social media with my e-mail marketing program?"

Nicholas Einstein, director of strategic and analytic services at Datran Media, has some ideas for how marketers can integrate social media with their e-mail marketing programs, driving incremental revenue while creating positive customer experiences. Click here to read.



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