MovieTickets.com has launched its first-ever loyalty program. The Red Carpet Rewards Club allows registered members to earn 100 points for each ticket purchased on MovieTickets.com. The goal is to increase the frequency with which members use the online service;
Acxiom Corp. has teamed up with Privacy Vaults Online Inc. (Privo) to create a do-not-contact online registry for children. The Protect My Child Registry is slated to go live by third quarter 2009. It combines Acxiom's identity management and data assets with Privo's online youth registration and parental permission tools to allow parents to create "do not contact" profiles for registered children.
After weeks of "will they or won't they?" speculation, Oracle Corp. has entered an agreement to acquire Sun Microsystems in a deal worth $7.4 billion, or $5.6 billion net of Sun's cash and debt. Oracle is billing the acquisition as "an industry changing event."
Business intelligence and data companies Attensity Corp., empolis GmbH and Living-e AG have merged under the name Attensity Group. Global headquarters will be located in Palo Alto, CA. The move expands the companies' global footprints and allows them to cross-sell each others' data offerings, which include information management applications from empolis, multi-channel communication and information management from Living-e, and deep text analytics software from Attensity Corp.
Like the high-school geek who uses his brainpower to surpass the success of his handsome, football-playing counterpart, direct and database profesÂsionals are finding the marketing world coming around to fully appreciating the breadth and depth of their sought-after talents.
Across almost every retail category, consumers are spending less and - perhaps more importantly - are in no mood to start spending more anytime soon. In a recent TNS Retail Forward ShopperScape study, half or more of the respondents indicated that they are buying fewer things, shopping less often, and postponing purchases.
DMNews' Essential Guide to Lists, Database Marketing & Data Services
Robert Vanselow, VP of sales and marketing, Newsmax Media April 22, 2009
E-mail marketers are faced with many challenges — chief among them is list performance. The easy answer among experts is simply to use the lists less, in the hope that, somehow, they will keep their customer value. However, this well-intentioned strategy may actually result in "decelerating" both your marketing efforts and your bottom line revenues.
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