October 8, 2008

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News

Google reinstates e-mail marketing firm IncrediMail

Dianna Dilworth January 22, 2008

Google has reinstated IncrediMail as an AdSense customer, after banning the e-mail marketing firm from using AdSense on January 9. Google had disabled IncrediMail ads on search results pages displayed through IncrediMail's account, and disabled their AdSense account, which was reportedly harmful for the firm. IncrediMail owes a significant amount of its search revenues to the Google AdSense in 2006 and 2007, it said. But Google and IncrediMail are now cooperating with the goal of resolving any remaining compliance issues.
 

E-mail to grow, integrate more with other channels in '08: Datran

Dianna Dilworth January 22, 2008

E-mail marketing will increase in 2008, according to Datran Media, which found that 82% of the marketers surveyed said that they plan to increase their use of e-mail marketing in 2008.
 

Melissa Data releases e-mail verifier

Lauren Bell January 21, 2008

Melissa Data has released a new e-mail verification tool called Email Object. Email Object checks e-mail addresses in databases, address books and spreadsheets and can also check addresses pulled from Web site forms.
 

'Junk' mail label broadens, says Return Path

Dianna Dilworth January 17, 2008

Finding that 56.4% of consumers say they receive high volumes of junk e-mail from marketers, when junk is defined as "e-mail from companies I know but that is just not interesting to me," e-mail service provider Return Path has put the onus on the retailer.
 

Acxiom Digital taps Message Systems for e-mail

Dianna Dilworth January 16, 2008

Digital marketing firm Acxiom Digital has selected e-mail services firm Message Systems for its e-mail delivery system. With the new partnership, Acxiom Digital will have access to third-party e-mail reputation partners, such as GoodMail, as well as authentication protocols including Domain Keys and Domain Keys Identified Mail (DKIM).
 

DM News' Essential Guide to E-mail Marketing

Thinking beyond deliverability

Ellen Siegel January 22, 2008

According to the December 2006 ESPC/Ipsos E-mail Survey, most consumers decide to delete e-mails or report them as spam based on their "from" and "subject" lines, and nearly 80% do so without ever opening them. Hence, it is critical for small businesses to understand the importance of reputation and trust if they want to increase their open rates.(This article first appeared in the 2007 edition of the DM News Essential Guide to E-Mail Marketing.)
 

The DMNews Essential Guide to E-mail Marketing is now available as a PDF. Go to the Resources page on the top page of the DM News Home Page and click on the image or headline to download it.

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Column


E-mail deliverability rates are declining

Luc Vezina January 22, 2008

E-mail ROI continues to outperform all other direct marketing tactics and is expected to reach $45.65 for every dollar spent by 2008, according to the Direct Marketing Association. Conversely, reports persist about declining e-mail deliverability and response rates due to spam and fierce inbox competition.
 

Lists and Databases


Democratic Donors

January 22, 2008

E-Mail - Infinite Media - Description: This file contains a target audience for your mailer trying to reach liberal America. These individuals tend to be family-oriented, open to a variety of social causes, pro-immigration, in favor of a woman's right to choose and believe in an America whose good days are still ahead. Voting records, online and offline sources and some survey data is used in developing this list.
 

A Brand New Source CEOs/Presidents/Chairmen

January 22, 2008

E-MAIL - Infocore - Description: This file contains the most current information on executives a company has published to the Web, or included in some online registration or as a trade show attendee. It is compiled using Web crawling and spidering software, along with market research and survey methodology.
 

The Great American Donor Email Database

January 22, 2008

E-MAIL - Atlantic List Company - Description: This file contains high dollar Republican and conservative donors nationwide. Donors receive regular e-mail correspondence pertaining to the latest news about the 2008 political campaigns and upcoming Presidential election
 



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