DMNews Email Marketing Weekly - 4/22/2008

November 18, 2009

Advertisement

Live Webinar: Mastering the Email Deliverability Lifecycle

Getting your messages delivered requires a marketer's understanding of the entire email deliverability lifecycle, from data capture and list hygiene to best practices and reputation management. Join StrongMail and The Motley Fool for this April 16 webinar and gain actionable advice and real world case studies for maximizing your deliverability. Register Today

News

StrongMail introduces hosted e-mail ownership model

Dianna Dilworth April 21, 2009

E-mail marketing services firm StrongMail has introduced a new hosted e-mail marketing ownership program, and clients Gaia Online and Venture Commerce are already using it. The Message Studio 5.0 platform lets e-mail marketers purchase and own the StrongMail e-mail platform, rather than just using it on a hosted pay-as-you-go model and CPM basis, as most e-mail marketers typically do.

E-Dialog tools help marketers like Figis.com to test e-mail

Dianna Dilworth April 20, 2009

E-mail marketing services firm e-Dialog has upgraded its suite of tools and released a new offering, Precision Central version 7.0, which aims to help with the user interface and the testing programs for their clients, including holiday gift retailer Figis.com.

Talbots decreases catalog circ., increases e-mail marketing

Chantal Todé April 17, 2009

The Talbots Inc. will decrease catalog circulation and increase e-mail marketing in 2009, according to the annual report recently filed with SEC by the company. In 2008, direct marketing represented 16% of total sales while the Internet comprised 68% of total direct marketing sales. To support the strong performance from its Internet efforts, the company is allocating a portion of its capital budget in 2009 to refresh its e-commerce platform.

Chick-fil-A partnering with BrightWave Marketing on e-mail

Dianna Dilworth April 15, 2009

In its next e-mail marketing message, which will be sent next month, fast food chain Chick-fil-A will promote the rollout of a new peach milkshake flavor that will be available for a limited time. The effort is part of an ongoing revamp that the restaurant chain has been doing on its e-mail program since it teamed up with Atlanta-based BrightWave Marketing about nine months ago.

Paint makers go online for youth

Dianna Dilworth April 17, 2009

Paint manufacturers Sherwin-Williams and Benjamin Moore are looking to reach younger consumers to spread the word about home decorating, and they are doing so on the Web.

Columns

Inbox Insider: Testing can make e-mail more relevant

Dianna Dilworth April 21, 2009

Relevancy in e-mail is a popular catch phrase, but there is a reason why. Sending relevant e-mail makes it more likely that a consumer will respond to it and more likely that a marketer will succeed. One of the best ways to create relevancy in e-mail is through a good testing program.

Technique: How to make your e-mail go viral

April 17, 2009

Four experts serve up their best tips for getting readers to share your e-mails

From the 2008 DMNews Essential Guide to E-mail Marketing

The 2008 DMNews Essential Guide to E-mail Marketing is now online

October 28, 2008

The 2008 DMNews Essential Guide to E-mail Marketing is now available as a PDF file. Click on the image or headline to download it.

Optimizing your e-mail to deal with image blocking

Anthony Green, president of Concep Global, anthony.green@concepglobal.com April 21, 2009

Recipients view e-mails through many different programs and screen sizes, from desktops to mobile devices. Readers also generally view e-mails through preview panes while images often need to be "right-clicked" so they can be downloaded. What does this mean for marketers? We need to test our audiences' preferences and make sure we include a good ratio of text to imagery.

Lists and Databases

Five Star Gourmet Food & Dining Enthusiasts Opt-In E-mail

April 22, 2009

New E-mail - Five Star Gourmet Food & Dining Enthusiasts Opt-In E-mail - eTargetMedia.com Inc. - Description: This file contains people who frequent five-star eateries across the US.

Advertise
For details of how to advertise in the DMNews Email Marketing Weekly, please send a message to Sammy Patel at sammy.patel@haymarketmedia.com

Subscribe
If you were sent this by a colleague and wish to subscribe to the DMNews Email Marketing Weekly, please click here.

Unsubscribe
To unsubscribe from DMNews Email Marketing Weekly click here.
To manage your entire DMNews profile login to your account.

You are subscribed as: $EMAIL$

To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com

All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please
use this domain name.

Haymarket Media Inc
114 West 26th St 4th floor
New York, NY 10001

© 2009 Haymarket Media Inc.