Negotiations for a service contract between shippers DHL and UPS have ended, UPS said today. The two companies had been nego­tiating an agreement under which UPS would provide air transport services for DHL's North Ameri­can business for 10 years. Two independent airlines currently provide those services.

Google CEO Eric Schmidt said pursuing a deal with the likes of Twitter would be something that the search giant would be "very happy to pursue."

Gap Inc. has added Athleta to its online platform, where consumers can shop all of the company's brands with one shopping cart a flat shipping rate of $7. Athleta offers functional, high-quality women's apparel for a variety of sports, including running, skiing, snowboarding, surfing and yoga. Gap acquired the brand, which is still available via catalog, in September.

Like the high-school geek who uses his brainpower to surpass the success of his handsome, football-playing counterpart, direct and database profes­sionals are finding the marketing world coming around to fully appreciating the breadth and depth of their sought-after talents.

Midwest Direct Marketing Inc. has introduced the Meredith Publishing Horse Owners list to the market. This list is composed of people who own horses and subscribe to at least one of Meredith Publishing's 23 magazines, 150 newsstand titles or 150 special interest publications.

While some sports marketers have gotten to first base with Twit­ter, no one has been able to drive it home yet. Still, Twitter is a hit in the sports community thanks to the microblogging site's ability to engage and inform in real-time.

Paint manufacturers Sherwin-Williams and Benjamin Moore are looking to reach younger consumers to spread the word about home decorating, and they are doing so on the Web.

New Management - American Woodworker Magazine - List Services Corp. - Description: This file contains subscribers of American Woodworker magazine.

New List - Me Gusta Leer (I Love to Read) Spanish-Language Subscribers - Estee Marketing Group - Description: This file contains subscribers of various Spanish language magazines and newspapers.

New List - US Grant Assistance - Net60 - Description: This file contains people who are seeking government grants and assistance programs.

New List - Digital Home DesignLine E-Newsletter - MeritDirect - Description: This file contains subscribers of the Digital Home DesignLine newsletter for home engineers.