DMNews Email Marketing Weekly - 4/15/2008

November 18, 2009

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News

Majestic Realty Co. partners with Microsoft and ExactTarget

Dianna Dilworth April 14, 2009

Commercial real estate developer Majestic Realty Co. is expanding its e-mail program with a new partnership with three technology services companies: Microsoft, ExactTarget and Neudesic. The relationship is being led by Microsoft. Majestic Realty is using Microsoft's Dynamics CRM 4.0 product to create and track campaigns, Exact Target's e-mail platform and Neudesic's implementation consulting services.

Discovery goes digital with Microsoft-powered Deadliest Catch campaign

Dianna Dilworth April 13, 2009

Microsoft Advertising has launched a multichannel advertising blitz for the Discovery Channel's Deadliest Catch series. Discovery is spending the show's entire online advertising budget on the campaign, which promotes the series' fifth season.

Jamba Juice launches integrated fundraising campaign for schools

Mary Elizabeth Hurn April 13, 2009

Los Angeles-based Jamba Juice has launched its School Bananananza '09 campaign, a six-week promotion to raise money for public and non-profit private schools across the country.

Columns

Inbox Insider: Rendering is key to seeing an e-mail campaign through

Dianna Dilworth April 14, 2009

E-mail marketing is a great tool for brands to communicate with consumers, ideally. If an e-mail is not rendered properly, a marketer can lose the opportunity to communicate. After all, getting a consumer to open an e-mail is the first step. If they open it and can't see it, then they will probably lose interest.

Retail opportunity: Turn transactional messages into selling machines

Stephanie Colleton April 14, 2009

In the current economy, many online retailers are turning to e-mail marketing to boost sales. However, many retailers are failing to take advantage of an existing e-mail communication channel with their customers — transactional messages — to upsell and cross sell.

From the 2008 DMNews Essential Guide to E-mail Marketing

The 2008 DMNews Essential Guide to E-mail Marketing is now online

October 28, 2008

The 2008 DMNews Essential Guide to E-mail Marketing is now available as a PDF file. Click on the image or headline to download it.

The next revolution in e-mail marketing

Peter Horan April 14, 2009

The e-mail inbox lies at the convergence point of two mega trends in advertising: Marketers forming direct relationships with consumers and marketers working to deliver more relevant, specifically targeted messages to consumers. The inbox uniquely allows marketers to address interested consumers in context.

Lists and Databases

Diet and Nutrition Enthusiasts

April 16, 2009

New List - Diet and Nutrition Enthusiasts - Direct Group - Description: This file contains people who are interested in diet, nutrition and maintaining their health.

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