July 15, 2009

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Today's News

Slow growth in 2008 for retail: NRF

January 15, 2008

Faced with a slowing economy and inflation, retail industry sales are expected to experience slow growth this year, rising only 3.5% from last year, the slowest growth since 2002, according to the National Retail Federation.
 

Aspen adds Latino arm

January 14, 2008

In an effort to boost its multicultural marketing capabilities, Aspen Marketing Services has acquired Hispanic agency Experiencia. Experiencia, which specializes in experiential and promotional marketing, changed its name to Aspen Latino on January 14.
 

iCrossing Survey: more Americans turn to the Internet for health information

January 14, 2008

When Americans want to learn more about health-related topics, they are more apt to look for information on the Internet than any other source, including their doctors, according to a report released by iCrossing, a digital marketing company.
 

AHA teams up with Merkle

January 14, 2008

The American Heart Association (AHA) will soon replace at least some of its general market fundraising ap­peals with more targeted efforts, thanks to a new three-year, multimillion dol­lar contract with database marketing agency Merkle.
 

Virgin upgrades to manage text messages

January 14, 2008

Virgin Mobile has upgraded the database it uses to track and manage SMS text messages. The telecommunications company will use MySQL's platinum enterprise support system in conjunction with its extant MySQL open source database.
 

Insurance Prospects list on the market

January 14, 2008

Profile America List Company Inc. has released a new list, Insurance Prospects. The file contains individuals who are most likely to purchase health, life, auto, disability or long-term care insurance. The median age is 43 with a $47,000 median income.
 

In This Weeks Print Edition

Customer friendly

January 14, 2008

Multichannel retailers worked hard to improve Web site performance during the high-traffic holidays.
 

Valpak gets a makeover

Douglas Quenqua January 07, 2008

Valpak is celebrating its 40th anni­versary with a makeover that's more than skin deep. The familiar blue packet, which brings some 20 billion offers to US households annually, has a new look that includes a larger logo, a call-to-action on the front of the envelope and more space for national promotions designed to increase opening rates.
 

Today's lists and databases

Online Newspaper and Magazine Subscription Consumer Mailing List

January 14, 2008

NEW LISTS - Acton International Ltd. - Description: This file contains active subscribers to online newspapers and magazines including The Los Angeles Times and Chicago Tribune. These savvy consumers like up-to-the-minute information and are responsive to products/services that save them time and money as well as enhance their busy, active lifestyle.
 

Keepsake PaperCrafts

January 14, 2008

NEW LISTS - Millard Group - Description: This file contains Keepsake PaperCrafts buyers, a catalog geared toward busy women who love scrapbooking. The file contains all women, sourced through direct mail.
 

Best Professions — Lawyers

January 14, 2008

NEW LISTS - Datamatrix Lists - Description: This file contains affluent, well-educated legal professionals who seek a variety of products and services that will increase their profits and exposure, as well as luxury items. With this highly selective database, marketers can connect with individual attorneys or larger practices that specialize in legal areas ranging from antitrust to zoning matters.
 

Financially Fit Postal Subscriber List

January 14, 2008

NEW LISTS - MetaResponse Group - Description: This file contains investors who share a common interest in managing, protecting, and growing their personal wealth. A weekly electronic newsletter, Financially Fit focuses on all issues related to personal finance including selecting an online broker, maintaining a balanced portfolio, retirement planning, and understanding different investment strategies that might be right for your portfolio.
 

Better Software

January 14, 2008

NEW MANAGEMENT - Walter Karl - Description: This file contains software professionals who care about quality. Subscribers to Better Software magazine are software project managers, analysts, quality professionals, software developers, software improvement practitioners, software engineers and measurement specialists who are interested in improving their product and productivity. More than half of the subscribers operate at the management level, and 74% make recommendations for quality and testing tools for their companies.
 

New York Times — Times Digest

January 14, 2008

INSERTS - Infinite Media - Description: This file contains travelers staying at high-end hotels worldwide and those traveling on cruise ships via the New York Times Digest. Advertising in the New York Times Digest allows the ability to advertise a captive, educated and wealthy audience.
 

Classified




Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070


Or visit our website:
www.kenmalek.com




CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU!

In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers.

We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast.

Have we talked to you?
We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted.



THE Direct Marketing Recruiters

We specialize in Direct/Internet Marketing Recruitment-servicing all industries

Eda Zullo
ezullo@smithhanley.com
203 319-4300

Peg Hoerres
phoerres@smithhanley.com
203 319-4300


www.smithhanley.com/documents/DirectMarketing.pdf

YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for:

Metro New York
Manhattan
Director, Email Marketing     $150K
Sr. Manager, Online Marketing    $120K
Sales Manager-Biz Dev --- Data Solutions     $100K
Assoc. Marketing Mgr., Ecommerce    $75K
 
NJ
Asst Mgr., Catalog Circulation $55K
Manager, Email Marketing (B2B) $125K
 
Suburbs-CT/LI/Westchester
Manager, Internet/Email Marketing     $75K
Manager, Online Advertising Operations $75K
Manager, Direct Mail- Magazine   $80K
 
New England

MA
Sr. CRM Specialist-Catalog/Retail - $72K
Sales Manager/Biz Dev- Database Solutions - $100K
Director, Catalog Circulation - 90-110K
VP/Director, Sales- Biz Dev- Database Analytics - $125K + commission
 
Upstate NY

Account Supervisor-Direct Agency - $80K
 
Mid-Atlantic States

PA
Manager, Marketing    $75K
VA/MD/DC Metro
Manager, Marketing    $110K
Sales Manager/Biz Dev- Database Solutions    $100K
Marketing Specialists    $80K
 
West Coast

CA
Sales Manager/Biz Dev- Database Solutions $100K
 
For more opportunities PLEASE visit our website www.smithhanley.com

For additional info regarding our practice and how we service
THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300.




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