July 15, 2009

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Today's News


Ogilvy names chief digital creative officer

April 01, 2009

Lars Bastholm is joining Ogilvy North America as chief digital creative officer with responsibility for Ogilvy's digital creative work across North America. Bastholm, who was co-chief creative officer at AKQA prior to joining Ogilvy, served as chief jurist for the 2009 Cannes Cyber Lions.
 

FedEx SmartPost expands into Canada

April 01, 2009

FedEx SmartPost has expanded its service into Canada for US shippers by using the residential delivery capabilities of the Canada Post Corporation.
 

Britney Spears, Candie's and Kohl's team up for campaign

April 01, 2009

Candie's, an accessories brand sold exclusively at Kohl's department stores, is launching a spring marketing campaign featuring Britney Spears that includes print, online, direct mail, e-mail blasts, radio and outdoor billboards. Iconix Brand Group Inc., which markets the Candie's brand, also will partner with US Weekly to help launch the campaign, with almost 4 million full-size, limited edition, pull-out posters appearing exclusively in the magazine's April 15 issue.
 

International move for Yahoo Mobile

April 01, 2009

Yahoo Mobile is growing its business by expanding its services into new countries and with new product offerings. After announcing the expansion at the Mobile World Congress in February, Yahoo Mobile's new personalized mobile homep­age is now available in eight countries across Europe, Asia and the Americas including the US, Canada, the UK, Germany, France, India, Indonesia and the Philippines, with additional localized versions expected to launch over the next several months.
 

Zillow.com, newspapers to launch co-branded real estate sites

April 01, 2009

Real estate Web site Zillow.com is teaming up with 180 newspapers nationwide to launch co-branded real estate Web sites. The partnership expands the scope of the Zillow Newspaper Consortium, which was formed in November 2007 with 11 major newspaper publishers. Under that earlier agreement, newspaper sales teams sell featured listings and advertising inventory on Zillow.com to local real estate advertisers.
 

OneRiot launches own version of Twitter search

April 02, 2009

Real time search engine OneRiot has launched a new Twitter search engine. Different from search.twitter.com, which shows real-time user Tweets including a search query, twitter.oneriot.com's results will include the actual Web content that users on Twitter are talking about and linking to.
 

KeyBank names Sapient Interactive AOR

April 02, 2009

Financial services company KeyBank has named Sapient Interactive as its interactive agency of record. Sapient Interactive will create, manage and deliver digital marketing for KeyBank's online entities.
 

Eco-friendly consumers list now available

April 01, 2009

Act One Mailing List Services Inc. has introduced the Green Living - Environmental Activists list to the market. This list is composed of consumers of eco-friendly products and organic foods.
 

In This Week's Print Edition

Retailers reach out to their local customers to drive loyalty and sales in the recession

March 30, 2009

Despite a slight uptick in retail sales for January and February, 2009 promises more hard times for many retailers.
 

Which is better: paid or organic search?

March 30, 2009

Some searchers place more trust in the organic results from search engine optimization; while for others, paid search is more effective and measurable. Our experts assess both.
 

Online Poll

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Today's lists and databases

Analog T Photo Solution-Photo Life

April 02, 2009

New Selects - Analog T Photo Solution-Photo Life - International Database Exchange Inc. - Description: This file contains subscribers of the photography magazine Photo Solution-Photo Life.
 

PlayStation3 Users from Consumer Selects Network

April 02, 2009

New List - PlayStation3 Users from Consumer Selects Network - Worldata - Description: This file contains video game enthusiasts who enjoy playing games on Sony's Playstation 3.
 

Vacation Marketing - Theater and Arts League Subscribers Postal and E-mail

April 02, 2009

New List - Vacation Marketing - Theater and Arts League Subscribers Postal and E-mail - Lighthouse List Company - Description: This file contains people who enjoy travelling and visiting museums and art shows.
 

Opportunity Seekers

April 02, 2009

New List - Opportunity Seekers - Leon Henry Inc. - Description: This file contains consumers who have purchased products including jewelry, encyclopedias, kitchen items and books through direct mail offers.
 

Classified




THE Direct Marketing Recruiters

We specialize in Direct/Internet Marketing Recruitment-servicing all industries

Eda Zullo
ezullo@smithhanley.com
203 319-4300

Peg Hoerres
phoerres@smithhanley.com
203 319-4300

www.smithhanley.com/documents/DirectMarketing.pdf

YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for:

NEW YORK CITY
Fulfillment Manager $90K
Customer Service Manager $75K
Online Marketing Manager $85K
Merchandising Manager $85K
Direct Marketing Manager $75K

LONG ISLAND
Marcom Manager-B-B $115k
Marketing Manager-TradeShow $115k

CENTRAL NEW JERSEY
Sr. Marketing Manager $70K

PHILADELPHIA
Online Marketing Manager (Retention)
Affiliate Marketing Manager

SAN FRANCISCO
Mobile Marketing $150K +

BOSTON METRO
Direct Mail Production Specialist $50k
Catalog Product Manager $80k
Account Exec-Client Services $50k
Sr. Account Exec-Client Services $65k
Account Manager-Client Services $65k
Account Director Client Services $100k

CONNECTICUT
Call Center- Supervisor $50k
Direct Mail/ CRM Manager $85k

VIRTUAL
Biz Dev/Sr. Sales Executive $100k







For more opportunities PLEASE visit our website www.smithhanley.com

For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300.




Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070


Or visit our website:
www.kenmalek.com



Problem Solver:  "How can I integrate social media with my e-mail marketing program?"

Nicholas Einstein, director of strategic and analytic services at Datran Media, has some ideas for how marketers can integrate social media with their e-mail marketing programs, driving incremental revenue while creating positive customer experiences. Click here to read.


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