May 23, 2012

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News

Expedia expands e-mail efforts to Asia Pacific region

March 24, 2009

Expedia is expanding its e-mail program into Australia, New Zealand and India. The travel site will be working with e-mail services firm e-Dialog, its current e-mail provider, to expand its e-mail newsletter and marketing activities into these Asia-Pacific marketplaces.
 

Yahoo names Elisa Steele new CMO

March 23, 2009

Yahoo has named Elisa Steele, former VP at NetApp, as its new CMO, filling the position for the first time in two years. Steele, who will report directly to Yahoo CEO Carol Bartz, will be responsible for Yahoo's brand, global marketing strategy and marketing functions, including brand and audience marketing, corporate communications, insights, policy and privacy, community affairs and related central teams.
 

Simon & Schuster debuts new e-mail program

March 20, 2009

Book publisher Simon & Schuster, a division of CBS Corporation, has selected e-mail service provider Responsys to power its e-mail marketing efforts. The new e-mail program gives consumers the opportunity to opt in for personalized e-mails with publisher news, book releases, author updates and videos based on their preferences.
 

Dell debuts new thin laptop

March 18, 2009

Dell is taking on Apple with a new computer that is aimed at "style-minded people." The Adamo, Latin for, "to fall in love," is a PC competitor to Apple's MacBook Air, a lightweight laptop positioned by its design. To promote the new product, Dell enlisted the help of British photographer Nadav Kander to shoot images of the computer as a fashion accessory.
 

Columns

Inbox Insider: E-mail as a feedback tool

March 24, 2009

E-mail is not just for sending marketing messages or transactional records. It can be a good way to keep in touch with customers and build a relationship, while hearing about their experience of their brand.
 

Targeting high-value online segments via e-mail

March 24, 2009

A similarity exists between direct mail and e-mail in that the customers who spend more receive more touches — catalogs in the case of direct mail and promotional offers for e-mail. This "catalog effect" in e-mail, like direct mail, is in part driven by purchase behaviors: The more orders placed online, the more transactional messages and promotional offers follow. This causes more inbox competition, in much the same way as off-line efforts vie for attention in the physical mailboxes of top spenders.
 

From the 2008 DMNews Essential Guide to E-mail Marketing

Improving open rates for your acquisition e-mail

March 24, 2009

As a panel participant at industry events, I am often asked a common question on the topic of online marketing: "How do you increase the open and click-through rates for e-mail?" I see hundreds of e-mail campaigns by dozens of marketers each year, and I've found it's the fundamentals that marketers overlook when building their e-mail strategies.
 

Lists and Databases

Essence E-mail

March 25, 2009

New E-mail - Essence E-mail - Millard Group - Description: This file contains subscribersof Essence magazine, a lifestyle magazine for African-American women, at their e-mail addresses.
 



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