LongJump has released application programming interfaces that turn the company's platform into a provider of database-as-a-service. The new offering has been compared to Amazon's S3 on-demand storage service, because it allows companies to host a Web-enabled database without owning or operating their own database server.
Oracle clients are now able to integrate data between Oracle PeopleSoft Enterprise 9 and Oracle Customer Hub. Users of CRM software Oracle PeopleSoft will now be able to deploy Oracle Customer Hub's master data management (MDM) tools. Available MDM capabilities include data quality management, data enrichment and customer mastering. All data between the two systems can be updated and synchronized in real time.
Carlson Marketing Worldwide will cease issuing points via its Gold Points Reward Network as of April 1. The Gold Points Reward Network has millions of users, most of whom are affiliated with either Carlson Hotels Worldwide or T.G.I. Friday's restaurants.
Many companies have countless names in their database, but are they the "right" names to achieve success? It's not a news flash to say that a marketing program's success starts with the quality of the list.
DM News' Essential Guide to Lists, Database Marketing & Data Services
Eric Siegel, Ph.D, Prediction Impact January 09, 2008
Response modeling with predictive analytics offers something completely different from standard business reporting and sales forecasting: actionable predictions for each customer. This special form of business modeling foresees each customer purchase, response or cancellation, predicting the individual behavior of each existing or prospective customer under certain conditions. (This article was originally published in the January 15, 2007, DMNews Essential Guide to Lists, Database Marketing and Data Services.)
The 2007 DMNews Essential Guide to Lists, Database Marketing and Data Services is available as a PDF. To access it click on Resources on the homepage. Then click on the image or headline to download it.
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