LongJump has released application programming interfaces that turn the company's platform into a provider of database-as-a-service. The new offering has been compared to Amazon's S3 on-demand storage service, because it allows companies to host a Web-enabled database without owning or operating their own database server.
Oracle clients are now able to integrate data between Oracle PeopleSoft Enterprise 9 and Oracle Customer Hub. Users of CRM software Oracle PeopleSoft will now be able to deploy Oracle Customer Hub's master data management (MDM) tools. Available MDM capabilities include data quality management, data enrichment and customer mastering. All data between the two systems can be updated and synchronized in real time.
Carlson Marketing Worldwide will cease issuing points via its Gold Points Reward Network as of April 1. The Gold Points Reward Network has millions of users, most of whom are affiliated with either Carlson Hotels Worldwide or T.G.I. Friday's restaurants.
Many companies have countless names in their database, but are they the "right" names to achieve success? It's not a news flash to say that a marketing program's success starts with the quality of the list.
DM News' Essential Guide to Lists, Database Marketing & Data Services
Response modeling with predictive analytics offers something completely different from standard business reporting and sales forecasting: actionable predictions for each customer. This special form of business modeling foresees each customer purchase, response or cancellation, predicting the individual behavior of each existing or prospective customer under certain conditions. (This article was originally published in the January 15, 2007, DMNews Essential Guide to Lists, Database Marketing and Data Services.)
The 2007 DMNews Essential Guide to Lists, Database Marketing and Data Services is available as a PDF. To access it click on Resources on the homepage. Then click on the image or headline to download it.
Advertise
For details of how to advertise in Customer Intelligence, please email Jackie Gould at jackie.gould@dmnews.com
Subscribe
If you were sent this by a colleague and wish to subscribe to Customer Intelligence, please click here.
Unsubscribe
To unsubscribe from Customer Intelligence click here.
To manage your entire Direct Marketing News profile login to your account.
To contact Haymarket Media for general questions or unsubscribe problems, please reply to this email.
All Direct Marketing News newsletters are sent from the domain "email.dmnews.com".
When configuring e-mail or spam filter rules, please use this domain name.
Haymarket Media Inc
114 West 26th St 4th floor
New York, NY 10001
