November 26, 2008

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News

Feds bring charges against alleged spam ring

Dianna Dilworth January 08, 2008

A federal grand jury in Detroit has handed down a 41-count indictment against 11 people for allegedly running an international spam ring.
 

Holidays rang in the spam: Commtouch report

Dianna Dilworth January 08, 2008

Holiday spam spanned from Halloween to New Year's, according to spam filtering firm Commtouch's 2007 Q4 Email Threats Trend Report. Spammers took advantage of holiday cheer to take advantage of consumers' inboxes.
 

CT governor mulls 'opt-out' registry

Dianna Dilworth January 07, 2008

Governor M. Jodi Rell of Connecticut is in the process of developing a legislative package to create an opt-out registry for online personal data. The Governor will be calling for a proposed opt-out registry, similar to the Do-Not-Call registry, that would establish a centralized, one-time process for Connecticut residents to remove some or all of their private information from Internet search sites, credit card solicitations, direct mail lists and e-mail lists.
 

RehabCare selects Blast Companies for mobile recruiting

Dianna Dilworth January 04, 2008

Medical center group RehabCare has tapped Blast Companies to lead its text messaging recruiting campaign with students and new graduates in the medical rehabilitation fields.
 

DM News' Essential Guide to E-mail Marketing

How to monetize e-mail marketing programs

Lana McGilvray January 08, 2008

For those of us that have been buying, selling or covering e-mail marketing over the past decade, the conversation is only now beginning to shift from the basics toward a more focused conversation on how to drive the strongest ROI from our programs. Why has the shift taken so long?
 

The DMNews Essential Guide to E-mail Marketing is now available as a PDF. Go to the Resources page on the top page of the DM News Home Page and click on the image or headline to download it.

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Column


Three reasons why e-mail marketers need Web analytics

Dan Robbins January 08, 2008

If you invited 100 friends to a party at your house, would you judge the success of the party based solely on the number of people who RSVPed? Of course not. You'd also take into consideration how the party itself went — how many people stayed longer than a few minutes, whether they seemed to have a good time and even how much food and wine was left over. So why would you judge the success of your e-mail campaign based solely on the campaign metrics?
 

Lists and Databases


Real Estate Agents Email Database

January 08, 2008

E-MAIL - Infinite Media - Description: This file contains real estate professionals from a proprietary source. These professionals need a variety of products and services to meet the growing needs of their business. About half of the records have a phone number and a postal address.
 

Eventful Cuisine, Food & Wine Consumers E-Mail

January 08, 2008

E-MAIL - Specialists Marketing Services - Description: This file contains Eventful Web site users who use the platform to see what's happening in the wine tasting, food tasting and dining out areas. This database is 60% male, 40% female. More than half of the consumers are age 18-34 and 70% graduated from or attended college with an income of $35,000-$100,000. The file is opt-in.
 



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