July 15, 2009

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Today's News


RR Donnelley closes two plants, lays off close to 500

March 05, 2009

R.R. Donnelley & Sons is shutting down two printing plants and laying off the employees who work there, according to recent reports in the Chicago Tribune and the Associated Press.Attempts to contact R.R. Donnelley via e-mail and telephone were unsuccessful. In light of the current economic conditions and the toll they are taking on the company's financial results, R.R. Donnelley is permanently shutting down its printing facility in Hillside, IL, according to the Chicago Tribune. All 118 people employed there are being let go.
 

Touchstone's February catalog was its last

March 05, 2009

Facing an uncertain economy and a dwindling universe of names for its acquisition efforts, cataloger Touchstone has made the decision to shut down. The last issue of the quarterly home décor book was mailed on February 25, and live orders will continue to be taken until the end of April. Sarah Luce, a former commercial interior designer, founded Touchstone in 1989. Its customers are mostly women 55 years who are interested in traditional home furnishings.
 

Smith Brothers named interactive AOR for Dreyer's ice cream snacks

March 05, 2009

Dreyer's frozen ice cream snack division has named independent marketing agency Smith Brothers Agency as its interactive agency of record. The work will include online marketing creative development, strategic planning, e-mail marketing and campaign development with the goal of increasing the division's brands online presence and enabling them to connect with consumers in more relevant ways.
 

Datran Media founder to depart, as company employs growth strategy

March 05, 2009

Digital marketing services firm Datran Media is seeing some changes at the executive level in a move to scale the business for growth and expansion. The changes are a part of the company's strategy to grow the business from a start-up to a larger enterprise business, the objective that was at play when Datran chairman/CEO Patrick Vogt joined this past fall.
 

Universal Music partners with teen site for video distribution

March 05, 2009

Universal Music Group (UMG) has formed a partnership with Kiwibox, a social networking site and weekly online magazine for teens. Under the agreement, more than 5,000 of UMG's full-length music videos will be available in Kiwibox Music Videos. The partnership creates branding and sponsorship opportunities for advertisers looking to reach Kiwibox's 2.4 million registered teen members.
 

Ping Mobile partners with Myxer

March 05, 2009

Ping Mobile, a full-service mobile agency, today said it would partner with Myxer, a Web site featuring ad-supported mobile entertainment, to offer mobile marketing and advertising solutions for Myxer's advertisers and interactive agencies.
 

Grant seekers list now available

March 05, 2009

Macromark has introduced the Grant Funding Search Program Buyers list to the market. This list is composed of individuals who have bought an instructional CD and monthly membership to learn how to tap into $350 billion the government makes available each year in grant money.
 

You judge the caples

The finalists list has been released and winner placement is set to be announced on March 19 … but what do you think of the year’s greatest work? Check out the details of a recent finalist and judge the Caples for yourself.

A sick place to live

March 09, 2009

Coverall Health-Based Cleaning System wanted to reach businesses that hire commerical cleaning services with a message beyond looking clean. So they launched an integrated campaign that brought germs to life through characters such as Missy Coli, Sal and Ann Monella and Mike Robe.
 

Online Poll

Click the image below to vote in DMNews' weekly online poll


Survey Image


In This Week's Print Edition

Brad Harris, owner of Big City Burrito

February 27, 2009

DMNews sat down with Brad Harris, owner of Denver-area Big City Burrito franchises, to discuss the chain's integrated mobile campaign.
 

Today's lists and databases

Edmund Optics Mail Order Buyers

March 06, 2009

New Management - Edmund Optics Mail Order Buyers - Statlistics - Description: This file contains people who have bought optical equipment through mail from Edmund Optics.
 

IT Compliance Professionals from CiTDB

March 06, 2009

New List - IT Compliance Professionals from CiTDB - Worldata - Description: This file contains contacts in the Information Technology industry.
 

Active Pre-Diabetes Sufferers at Home

March 06, 2009

New List - Active Pre-Diabetes Sufferers at Home - Integrated Business Services - Description: This file contains people who are at risk for getting diabetes.
 

Atrinsic Masterfile

March 06, 2009

New List - Atrinsic Masterfile - Adrea Rubin Management - Description: This file contains people who have filled out a form on an Atrinsic website to enter a sweepstakes, do a survey, better their finances, download media or play games online.
 

Classified




THE Direct Marketing Recruiters

We specialize in Direct/Internet Marketing Recruitment-servicing all industries

Eda Zullo
ezullo@smithhanley.com
203 319-4300

Peg Hoerres
phoerres@smithhanley.com
203 319-4300

www.smithhanley.com/documents/DirectMarketing.pdf

YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for:

NEW YORK CITY
Fulfillment Manager $90K
Customer Service Manager $75K
Online Marketing Manager $85K
Merchandising Manager $85K
Direct Marketing Manager $75K

LONG ISLAND
Marcom Manager-B-B $115k
Marketing Manager-TradeShow $115k

CENTRAL NEW JERSEY
Sr. Marketing Manager $70K

PHILADELPHIA
Online Marketing Manager (Retention)
Affiliate Marketing Manager

SAN FRANCISCO
Mobile Marketing $150K +

BOSTON METRO
Direct Mail Production Specialist $50k
Catalog Product Manager $80k
Account Exec-Client Services $50k
Sr. Account Exec-Client Services $65k
Account Manager-Client Services $65k
Account Director Client Services $100k

CONNECTICUT
Call Center- Supervisor $50k
Direct Mail/ CRM Manager $85k

VIRTUAL
Biz Dev/Sr. Sales Executive $100k







For more opportunities PLEASE visit our website www.smithhanley.com

For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300.




Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070


Or visit our website:
www.kenmalek.com


2011 ESSENTIAL GUIDE

DMNews is seeking submissions for the 2011 Essential Guide to Direct Marketing, which are due by Sept. 19. Click here for more information.

Caples Invite

Vail

Jeffrey Hayzlett, Kodak CMO and general chair of the Caples Awards, invites you to celebrate direct marketing creativity at the 2009 Caples Awards dinner and awards presentation on March 19.

Click here to watch.


Problem Solver:  "How can I integrate social media with my e-mail marketing program?"

Nicholas Einstein, director of strategic and analytic services at Datran Media, has some ideas for how marketers can integrate social media with their e-mail marketing programs, driving incremental revenue while creating positive customer experiences. Click here to read.


Global Creative Jam

March 19, 2009 in New York, NY

Vail 

Featured speakers:
Barbara Goodstein, CIO & EVP for AXA Equitable
Kevin Joyce, VP, Eastman Kodak Company

 

 TIME IS RUNNING OUT

 Creative and marketing leaders from around the world will come together for a day and evening celebration of the best ideas in direct marketing.

Click here to register today

 

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