In a second round of cutbacks in recent months, the Direct Marketing Association today let go 26 employees and cancelled some events. It has reduced its staff by more than 50 employees in the past five months, bringing the current staff roster to 86.

R.R. Donnelley & Sons Co. has signed a $175 million multi-year agreement with multi-channel merchant Orchard Brands to provide 100% of the retailer's catalog printing and postal logistics services. The deal renews and expands RR Donnelley's relationship with Orchard Brands.

Magazines must make the content on their sites more relevant to better engage and keep their customers, said one industry expert at today's Magazine Publishers of America's (MPA) Magazines 24/7 digital conference. The conference, the fifth of its kind, focused on the magazine industry's foray into the digital space as a way to reach customers.

Turner Broadcasting System, Warner Bros. Entertainment and Home Box Office (HBO) have allied with Adobe Flash Plat­form to more fully monetize their online video and other Web content. The partnership will allow the three com­panies to better protect their content and understand online video performance and audience measurement, said Jennifer Taylor, director of product management for Flash creation and distribution at Adobe.

The board of the Search Engine Marketing Professional Organization (SEMPO) has elected a new batch of officers. Jeffrey Pruitt, former president of SEMPO, will now serve as chairman. He is also EVP of corporate partnerships at search agency iCrossing. Sara Holoubek, former board member of SEMPO, will replace Pruitt as president.

Lighthouse List Company has introduced the WealthMaster "Cards on File" Bank Cards Declines list to the market. This list is composed of individuals who have requested that their bank card request be declined due to debt issues.

Coverall Health-Based Cleaning System wanted to reach businesses that hire commerical cleaning services with a message beyond looking clean. So they launched an integrated campaign that brought germs to life through characters such as Missy Coli, Sal and Ann Monella and Mike Robe.

Major brands are reducing traditional TV ad spend — providing more opportunities for DRTV

Blueport Commerce, an e-commerce service provider for "considered" retail markets, launches today by the management team of Furniture.com to help those retailers create online sales opportunities.

New E-mail - DirectoryM E-mail File - Worldata - Description: This file contains users of DirectoryM.com, an advertising network that connects revenue-generating busi­nesses with buyers and readers of online business publications through targeted online advertising.

New List - Advertising Agency Contacts - Cornerstone List Management - Description: This file contains advertising agency contacts in Canada.

New List - Credit Plus - Stored Value Catalog Buyers - Lighthouse List - Description: This file contains people who have applied for a stored value credit card, which is like a debit card.

New List - Financially Distressed US Consumers - V12 Group - Description: This file contains people who are in need of financial relief due to the recession.