May 23, 2012

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News

Malama Marketing uses VerticalResponse's new reporting tools

February 17, 2009

For Malama Marketing, a consultancy firm that works with brands including PetBirthdayParty.com, computer systems integrator S&L International and West Inn & Suites, e-mail is a key channel for its marketing strategy.
 

Casinos look for ROI in downturn

February 13, 2009

Facing record decline, many in the casi­no and gambling industry are turning to direct marketing in hopes of winning big. Big Las Vegas hotels, including Harrah's and MGM Grand, have dropped their room rates and are offering all-inclusive packages to drive traffic in their casinos and get cus­tomers to gamble.
 

StrongMail will power Equifax e-mail

February 12, 2009

Business-to-business technology marketing services firm Equifax has selected e-mail service provider StrongMail to power its e-mail marketing product. Under the terms of the agreement, Equifax clients that want to add e-mail to the marketing efforts that they are doing with the firm will now be powered by StrongMail's e-mail system on the back end.
 

Acxiom names new CMO

February 12, 2009

Acxiom has named Michael Darviche CMO and SVP. He will lead Acxiom's efforts to make integrated, multichannel marketing a top priority for companies worldwide, the company said.
 

Creative campaigns from Pepsi, Purina and S.E.VEN Fund

February 16, 2009
 

Columns

Inbox Insider: Change.org Weekly newsletter keeps citizens informed

February 17, 2009

Barack Obama used e-mail to help corral voters, and now he is using it to help keep in touch with citizens. As a subscriber pre-election, I have been automatically opted into receiving the weekly newsletter, Change.org Weekly, and I am really loving the updates.
 

Using e-mail as a publishing tool

February 17, 2009

More than 500 years after Gutenberg unveiled the printing press and helped spread the written word by establishing a new medium for freely distributing information, the Internet has quickly put the future of print in jeopardy.
 

From the 2008 DMNews Essential Guide to E-mail Marketing

Overcoming inbox angst: How to build consumer trust

February 17, 2009

Despite declines in reported identity theft and spam, increased media attention and a stream of unwanted e-mails have left people feeling increasingly fearful about e-mail security and privacy. Though companies advertise the security of their e-mail and actively combat threats to customers' security and privacy, Americans still harbor doubts about their inboxes.
 

Lists and Databases

Investors list now available

February 17, 2009

ListBargains has introduced the Active Investors at E-mail list to the market. This list is composed of aggressive investors who closely follow the stock market and business news.
 



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