HiWired Inc., a provider of technology support and CRM services, has completed a $9 million fundraising push. This round of fundraising, the second for HiWired, was led by North Hill Ventures.
Management at MBS, a division of direct marketing firm World Marketing Inc., has bought out the company's order processing operations. A newly formed company, Direct Fulfillment Systems, will be headed by two long-time members of MBS' senior management team.
Consider this scenario. It's 12 months after the "go-live" of your new CRM system. The management team invested to improve opportunity management and forecasting, streamline the order management process, increase win rates and drive average transaction values higher. But, after 12 months, the anticipated business benefits have not been realized.
DM News' Essential Guide to Lists, Database Marketing & Data Services
In the rapidly spinning world of multichannel marketing, both the marketers and the service providers are struggling to define what multichannel marketing means and how it applies to them.The one point most seem to agree on is that this is a world without channel walls. It's a world where communicating directly with people in the most effective way, and allowing them to respond the way they want creates the most trusting, enduring relationships. And performance bears this out every time. (This article was originally published in the January 15, 2007, DMNews Essential Guide to Lists, Database Marketing and Data Services.)
The 2007 DMNews Essential Guide to Lists, Database Marketing and Data Services is available as a PDF. To access it click on Resources on the homepage. Then click on the image or headline to download it.
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