Genesys and IBM have expanded their eight-year partnership to provide new call center technology to the growing Chinese market. Under their Strategic Alliance for Contact Center Solutions, Genesys and IBM are co-developing, implementing and selling the IBM Contact Center in a Box.
SugarCRM has made version 5.0 of its customer relationship management software publicly available. Sugar 5.0 provides new and updated capabilities from previous versions of the products, including custom-built modules, AJAX e-mail client and a multi-instance on-demand architecture.
Pitney Bowes Management Services (PBMS) has launched Pitney Bowes Mailstream Consulting Services, an offering designed to help customers better manage their postal costs. The announcement was made on December 19.
New York Attorney General Andrew Cuomo's Code of Conduct for student loan marketers, designed to make it easier for students to compare the terms of loans offered through direct marketing, has gathered support from the industry.
The TJX Companies Inc. has entered into a settlement agreement with all but one of the seven banks and bankers associations that sued TJX as a result of a data breach last year.
DMNews is seeking submissions for its upcoming 2008 Essential Guide to Lists, Database Marketing and Data Services, which will be published on January 28, 2008. Lists and databases are key components that drive direct marketing campaigns, and developments in technology and audience behavior mean that this is a truly dynamic area. In this Essential Guide, DMNews will showcase these latest trends through expert opinion and original articles.
Most marketers would agree that identifying and reaching new prospects tops their list of challenges when it comes to executing marketing plans. But what can be even more difficult is timing your connection with prospects when they're most likely to respond - and doing so before your competition.
DM News' Essential Guide to Lists, Database Marketing & Data Services
In a world where two channels - direct sales and retail locations - need to coexist, how do you make the tough decisions about how to grow your retail concept?
The 2007 DMNews Essential Guide to Lists, Database Marketing and Data Services is available as a PDF. To access it click on Resources on the homepage. Then click on the image or headline to download it.
Advertise
For details of how to advertise in the DMNews Database Marketing Weekly, please email Sammy Patel at sammy.patel@haymarketmedia.com
Subscribe
If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here.
Unsubscribe
To unsubscribe from DMNews Database Marketing Weekly click here.
