December 2, 2008

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Today's News

Google's AutoLink faces legal challenges

Ellen Keohane December 28, 2007

A federal appeals court cleared all patent infringement claims against Google's AdSense on December 26, but the Internet search company's AutoLink product still faces legal challenges.
 

Spam continues to represent almost 90% of e-mail: Proofpoint

Dianna Dilworth December 28, 2007

Spam represented 88.17% of the total e-mail volume received by large enterprises for November 2007, according to a new report by e-mail security services firm Proofpoint Inc.
 

Parents magazine teams up with Discover card

Lauren Bell December 28, 2007

Discover Financial Services is hoping to tap into Parents magazine's readership base in a multichannel marĀ­keting push for its Discover credit card.
 

Exact Target opens its services to SaaS embedding

Dianna Dilworth December 28, 2007

E-mail marketing services firm ExactTarget has released a new object exchange model version of its e-mail platform, which lets independent software vendors, social networks and other software application developers embed ExactTarget's e-mail messaging Web services inside their applications.
 

InfoUSA launches online medical list tool

December 28, 2007

InfoUSA company American Medical Information, launched a service called DrListExpress.com. An online subscription tool, the Web site at www.drlists.com provides medical companies and salespeople up-to-date healthcare sales leads from its database of 730,000 physicians & surgeons, 180,000 dentists, and thousands of other healthcare specialists including chiropractors, physical therapists, and healthcare facilities.
 

DMNews seeks experts for Essential Guide to Multichannel Retail

December 21, 2007

DMNews is seeking submissions for its upcoming 2008 Essential Guide to Multichannel Retail, which will be published on February 11, 2008. Integrating across channels is an increasingly essential part of any retail direct marketing campaign, and technological developments in e-mail, e-commerce, CRM, databases, printing and production create an exciting, dynamic marketing arena.
 

In This Weeks Print Edition

DMA digs in for no-mail fight

Chantal Todé December 28, 2007

The Direct Marketing Association has strengthened its arsenal against proposed do-not-mail legislation by beefing up its Mailing Preference SerĀ­vice (MPS), offering consumers more choice in how and when they receive direct mail.
 

Executive decisions

Ellen Keohane December 28, 2007

B-to-b marketers are combining a variety of strategies to attract customers, from compelling creative to integrated, personalized and targeted campaigns.
 

Today's lists and databases

American Academy of Family Physicians

December 28, 2007

NEW MANAGEMENT - Infocus - Description: This file contains members of the American Academy of Family Physicians. They are influential physicians with purchasing authority that extends into all facets of healthcare marketing. These physicians account for 23% of all patient visits, write 28% of all prescriptions issued during office visits and are the most frequently designated primary care providers for managed care organizations (MCOs). In addition, 83% provide direct patient care, 90% practice from an office, and 24% own their medical practice.
 

Hispanic Consumers by Occupation at Home

December 28, 2007

NEW LISTS - Dunhill International List Co., Inc.- Description: This file contains an array of occupations, demographics and lifestyles for Hispanics across the US.
 

Envoy

December 28, 2007

NEW LISTS - Trinity Direct - Description: This file contains subscribers to Envoy, a bi-monthly journal of Catholic Apologetics and evangelization. It appeals to Catholics of all ages who love their faith and thirst for a better comprehension of it.
 

RAM Health Insurance Changers Prospect Database

December 28, 2007

NEW LISTS - Adrea Rubin Management - Description: This file contains the names of individuals who have indicated a propensity to change their health insurance carrier. Using the Response Analytics Marketing technique, individuals likely to change to a different health insurance offer have been identified. It is updated monthly.
 

Classifieds


SUPERSTARS WANTED

If you're a cracker-jack direct marketing professional (Account Directors and Account Supervisors) we want to hear from you. Our explosive growth means that we're always looking for top-notch people. In return, we offer exceptional benefits, a friendly, fast-paced work environment, and countless opportunities to grow your career and expand your skills.

Reply to

David A. Vendetti
Director, Human Resources
dvendetti@thekernorg.com
THE KERN ORGANIZATION
www.thekernorg.com

Principals only. Recruiters please don't contact this job poster. Please, no phone calls about this job! Please do not contact job poster about other services, products or commercial interests.

OPPORTUNITY KNOCKS

Thousands of hard earned minutes --day part ROS TV spot time, major markets across US must be re-sold! Affidavit backed. End of year bonanza -- time good for 2008.
tvai@toast.net 701-235-8575.

Director of Database Marketing

JoS. A. Bank Clothier, one of the nation's fastest growing multi - channel men's retailers, has an exciting opportunity at our Corporate Headquarters for a Director of Database Marketing.

This key position develops analytics, segmentation and contact strategy techniques by utilizing our state of the art CRM database to mine and query existing customer files and prospect lists to improve mailing efficiency; and, plans annual catalog circulation and sales plans. Reporting directly to the Senior Vice President of Marketing, the Director works closely with the retail marketing team to plan, execute and analyze retail direct mail promotions.

Our ideal candidate must possess 7 to 10 years of direct mail experience, have excellent database, circulation, planning, quantitative and analytical skills, strong oral and written communication skills, and must be familiar with modern marketing database systems.

We offer competitive salary with an annual bonus, outstanding opportunities for career advancement, comprehensive benefits, merchandise discounts, and much more.

Interested candidates should fax resumes as well as compensation requirements to (410) 239-5868 Attn: Director of Database Marketing or email to jobs@jos-a-bank.com.

Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070


Or visit our website:
www.kenmalek.com

MADISON EXECUTIVE SEARCH

Direct Marketing and Catalog Specialists. LEAVE THE RECRUITING TO US. Mimi DAmelio and M. Ward Perrott Phone: (203) 431-6565
Fax: (203)431-6060 Email: Ward@directexec.com Website: www.directexec.com


Crandall Associates, Inc. has been recruiting direct marketers since 1973. During that time, we've made the acquaintance of some of the industry's finest.

As the holidays approach, we would like to take this opportunity to wish our friends and colleagues a happy and healthy holiday season.

Best regards,

Wendy Weber
President
Crandall Associates, Inc.





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