December 2, 2008

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Today's News

Valassis' new Redplum portal targets consumers

Cara Wood December 27, 2007

Direct marketing giant Valas­sis Communications Inc. launched Red­plum, a consumer brand and portal, on January 3.
 

Genesys and IBM team up for expanded offering in China

Lauren Bell December 27, 2007

Genesys and IBM have expanded their eight-year partnership to provide new call center technology to the growing Chinese market. Under their Strategic Alliance for Contact Center Solutions, Genesys and IBM are co-developing, implementing and selling the IBM Contact Center in a Box.
 

Local.com partners with Citysearch

Ellen Keohane December 27, 2007

Local.com, a local search engine, announced on December 20 that it had partnered with Citysearch, a local search and directory company that provides reviews and directions to restaurants, events, shops, and services in cities across the US.
 

Chuck Norris increases Mike Huckabee's blog traffic: Zeta Interactive

Dianna Dilworth December 27, 2007

Internet posts on Mike Huckabee spiked 66% during the week that Chuck Norris partnered with the former governor of Arkansas in his presidential run, according to Zeta Interactive. Although the endorsement caused an increase in conversations around the Huckabee campaign, it was not all positive.
 

MailChimp debuts e-mail 'Experts List'

Dianna Dilworth December 27, 2007

E-mail marketing services firm MailChimp has introduced a service called Experts List that aims to help e-mail marketers find and hire professional e-mail designers and e-mail marketing campaign programmers.
 

Coldwater Creek awards multiple titles to Belardi/Ostroy

December 27, 2007

Belardi/Ostroy is the exclusive list manager for women's apparel cataloger Coldwater Creek, effective January 2, 2008.
 

In This Weeks Print Edition

Is GPS technology the next marketing breakthrough?

Ellen Keohane December 27, 2007

With more and more hand-held devices containing global positioning system (GPS) technology, marketers have been speculating on how that tech­nology can be leveraged.
 

'Code of conduct' set for student loans

Lauren Bell, Cara Wood December 27, 2007

New York Attorney General Andrew Cuomo's Code of Conduct for student loan marketers, designed to make it easier for students to compare the terms of loans offered through direct marketing, has gathered support from the industry.
 

Today's lists and databases

Fusion List — Australia

December 27, 2007

NEW SELECTS - List Factory - Description: This file contains direct responsive consumers in Australia who have bought products via direct marketing channels. The database is a b-to-c data pool list that has been built through an alliance with active direct marketers in Australia.
 

Ailment Newsletter Requestors

December 27, 2007

NEW LISTS - Response Media - Description: This file contains consumers who have requested medical information for specific ailments. Offers range from subscriptions and medical/pharmaceutical to mobility products, insurance, and catalogs. Ailment categories include addiction, blood disorders, digestive health, eye and vision, pain and sleep disorders.
 

National Arbor Day Foundation Give a Tree Donors

December 27, 2007

NEW LISTS - RMI Direct Marketing - Description: This file contains donors who purchased greeting cards from the National Arbor Day Foundation and planted trees in honor of card recipients. National Arbor Day Foundation members planted more than 8.7 million trees in 2006. They are a committed and generous group who plant, nurture, and celebrate trees through a variety of programs offered by the Foundation.
 

Renaissance Conservatories — Luxury Home Architects & Contractors

December 27, 2007

NEW LISTS - The Information Refinery - Description: This file contains architects and contractors who receive Renaissance Conservatories' Architect Design Guide or catalog about the design and construction of elegant high-end conservatories, greenhouses, skylights, and other types of upscale additions to luxury homes. Recipients are great prospects for both general business and construction-related offers.
 

Classifieds


SUPERSTARS WANTED

If you're a cracker-jack direct marketing professional (Account Directors and Account Supervisors) we want to hear from you. Our explosive growth means that we're always looking for top-notch people. In return, we offer exceptional benefits, a friendly, fast-paced work environment, and countless opportunities to grow your career and expand your skills.

Reply to

David A. Vendetti
Director, Human Resources
dvendetti@thekernorg.com
THE KERN ORGANIZATION
www.thekernorg.com

Principals only. Recruiters please don't contact this job poster. Please, no phone calls about this job! Please do not contact job poster about other services, products or commercial interests.

OPPORTUNITY KNOCKS

Thousands of hard earned minutes --day part ROS TV spot time, major markets across US must be re-sold! Affidavit backed. End of year bonanza -- time good for 2008.
tvai@toast.net 701-235-8575.

Director of Database Marketing

JoS. A. Bank Clothier, one of the nation's fastest growing multi - channel men's retailers, has an exciting opportunity at our Corporate Headquarters for a Director of Database Marketing.

This key position develops analytics, segmentation and contact strategy techniques by utilizing our state of the art CRM database to mine and query existing customer files and prospect lists to improve mailing efficiency; and, plans annual catalog circulation and sales plans. Reporting directly to the Senior Vice President of Marketing, the Director works closely with the retail marketing team to plan, execute and analyze retail direct mail promotions.

Our ideal candidate must possess 7 to 10 years of direct mail experience, have excellent database, circulation, planning, quantitative and analytical skills, strong oral and written communication skills, and must be familiar with modern marketing database systems.

We offer competitive salary with an annual bonus, outstanding opportunities for career advancement, comprehensive benefits, merchandise discounts, and much more.

Interested candidates should fax resumes as well as compensation requirements to (410) 239-5868 Attn: Director of Database Marketing or email to jobs@jos-a-bank.com.

Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070


Or visit our website:
www.kenmalek.com

MADISON EXECUTIVE SEARCH

Direct Marketing and Catalog Specialists. LEAVE THE RECRUITING TO US. Mimi DAmelio and M. Ward Perrott Phone: (203) 431-6565
Fax: (203)431-6060 Email: Ward@directexec.com Website: www.directexec.com


Crandall Associates, Inc. has been recruiting direct marketers since 1973. During that time, we've made the acquaintance of some of the industry's finest.

As the holidays approach, we would like to take this opportunity to wish our friends and colleagues a happy and healthy holiday season.

Best regards,

Wendy Weber
President
Crandall Associates, Inc.





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