November 21, 2008

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Today's News

USPS seeks comment on proposed uses of Intelligent Mail barcodes

Ellen Keohane December 26, 2007

The US Postal Service is seeking feedback on proposed rules related to the use of Intelligent Mail barcodes. The notice is expected to be published in the Federal Register sometime in January. Once published, a 45-day comment period will begin.
 

Match.com integrates with Facebook

Dianna Dilworth December 26, 2007

Online dating site Match.com has introduced a new dating application for Facebook called the Little Black Book in a move to expand its offering on the social networking site.
 

BPA amends rules for recording, reporting

Lauren Bell December 26, 2007

The BPA Board last week approved amendments to existing BPA rules for business publications and consumer magazines. Changes include an exception to telecommunications recording initiative requirements, an opt-out on digital edition e-mail alerts and prohibit the use demographic data older than three years on BPA statements.
 

LinkShare launches Flex Links

Ellen Keohane December 26, 2007

LinkShare, pay-per-action marketing network, has released Flex Links, an embedded link technology that tracks the use of online advertising content such as widgets, videos, music or Flash animation. The announcement was made on December 20.
 

Lyris broadens sales force in major markets

Dianna Dilworth December 26, 2007

E-mail marketing services firm Lyris Inc. is expanding its field sales team throughout the US, including urban markets Chicago, New York, Dallas and Atlanta.
 

One Hanes Place/Just My Size Internet buyers available

December 26, 2007

A new-to-market, combined list of postal addresses for buyers of intimate apparel from several well-known brands is available through Millard Group. The list, called One Hanes Place/Just My Size Internet Buyers at Postal Address, has 622,254 names and is 98% female.
 

DMNews seeks experts for Essential Guide to Multichannel Retail

December 21, 2007

DMNews is seeking submissions for its upcoming 2008 Essential Guide to Multichannel Retail, which will be published on February 11, 2008. Integrating across channels is an increasingly essential part of any retail direct marketing campaign, and technological developments in e-mail, e-commerce, CRM, databases, printing and production create an exciting, dynamic marketing arena.
 

In This Weeks Print Edition

The lap of luxury

Lauren Bell December 26, 2007

Super-glossy magazines with high-income readers have become an exclusive, small-circulation club.
 

Inserts "play well" with other media

December 26, 2007

If you're looking for an affordable investment that easily connects to other channels, inserts are a great choice. Four experts discuss how to take advantage of this strategy.
 

Today's lists and databases

Goal/QPC Training & Quality Executives

December 26, 2007

NEW SELECTS - Infocore - Description: This file contains buyers, seminar attendees and members of Goal/QPC. Products and services available from Goal/QPC include its annual conferences, Journal of Innovative Management, public courses, on-site training, consulting, licensed training programs, software, videos, books, the Memory Jogger series of pocket guides, and job aids.
 

America's Hybrid

December 26, 2007

NEW LISTS - America's Hybrid - The Services Group - Description: This is a file of businesses with fewer than 10 employees that combine business and consumer data. It is compiled from sources that include Yellow and White Pages, SEC filings, government records, Better Business Bureau, and trade journals.
 

ServiceMagic

December 26, 2007

NEW LISTS - Millard Group - Description: This file contains homeowners who are highly qualified after filling out a detailed form that lists their service needs and project details. These homeowners represent a do-it-for-me audience that are ready to improve and ready to purchase. They are generally married, age 30-50 with a household income of more than $100,000.
 

Pre-Mover Homeowner Database from DMA

December 26, 2007

NEW LISTS - V12 Group - Description: This file is compiled from real estate "for sale" advertisements and other public sources and delivers fresh prospects on a weekly basis.
 

Classifieds


SUPERSTARS WANTED

If you're a cracker-jack direct marketing professional (Account Directors and Account Supervisors) we want to hear from you. Our explosive growth means that we're always looking for top-notch people. In return, we offer exceptional benefits, a friendly, fast-paced work environment, and countless opportunities to grow your career and expand your skills.

Reply to

David A. Vendetti
Director, Human Resources
dvendetti@thekernorg.com
THE KERN ORGANIZATION
www.thekernorg.com

Principals only. Recruiters please don't contact this job poster. Please, no phone calls about this job! Please do not contact job poster about other services, products or commercial interests.

OPPORTUNITY KNOCKS

Thousands of hard earned minutes --day part ROS TV spot time, major markets across US must be re-sold! Affidavit backed. End of year bonanza -- time good for 2008.
tvai@toast.net 701-235-8575.

Director of Database Marketing

JoS. A. Bank Clothier, one of the nation's fastest growing multi - channel men's retailers, has an exciting opportunity at our Corporate Headquarters for a Director of Database Marketing.

This key position develops analytics, segmentation and contact strategy techniques by utilizing our state of the art CRM database to mine and query existing customer files and prospect lists to improve mailing efficiency; and, plans annual catalog circulation and sales plans. Reporting directly to the Senior Vice President of Marketing, the Director works closely with the retail marketing team to plan, execute and analyze retail direct mail promotions.

Our ideal candidate must possess 7 to 10 years of direct mail experience, have excellent database, circulation, planning, quantitative and analytical skills, strong oral and written communication skills, and must be familiar with modern marketing database systems.

We offer competitive salary with an annual bonus, outstanding opportunities for career advancement, comprehensive benefits, merchandise discounts, and much more.

Interested candidates should fax resumes as well as compensation requirements to (410) 239-5868 Attn: Director of Database Marketing or email to jobs@jos-a-bank.com.

Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070


Or visit our website:
www.kenmalek.com

MADISON EXECUTIVE SEARCH

Direct Marketing and Catalog Specialists. LEAVE THE RECRUITING TO US. Mimi DAmelio and M. Ward Perrott Phone: (203) 431-6565
Fax: (203)431-6060 Email: Ward@directexec.com Website: www.directexec.com


Crandall Associates, Inc. has been recruiting direct marketers since 1973. During that time, we've made the acquaintance of some of the industry's finest.

As the holidays approach, we would like to take this opportunity to wish our friends and colleagues a happy and healthy holiday season.

Best regards,

Wendy Weber
President
Crandall Associates, Inc.





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