May 23, 2012

Advertisement

Spam: What Consumers Really Think
With the ability to report your email marketing messages as spam, recipients hold ultimate power over your email program. Silverpop's new study reveals why subscribers click the spam button and offers six tactics to reduce complaints.

Download your copy from Silverpop today!

News

Yahoo, Return Path form partnership

January 20, 2009

E-mail deliverability services firm Return Path has partnered with Yahoo Mail to extend its anti-spam feedback loop service to Yahoo Mail.
 

Sandwich shops battle over price

January 19, 2009

Fast food retailers are fighting for con­sumer attention in the weakened economy. Quiznos, Wendy's and Domino's Pizza have all recently launched campaigns vying to get into consumers' ever-shrinking pockets.
 

HSN looks to Alliance for credit card, loyalty programs

January 15, 2009

Home Shopping Network (HSN) has tapped Alliance Data to launch a co-brand credit card program. Alliance will also take on the retailer's existing private label card portfolio.
 

Columns

Inbox Insider: E-mail gets inaugurated

January 20, 2009

Barack Obama has been sworn in as the 44th president of the United States and, unofficially, as the first president to use e-mail while in office.
 

Good e-mail marketing doesn't have to break the bank

January 20, 2009

E-mail marketing, in its current form, is not built to last. Savvy consumers are changing how they view e-mail and are becoming harder to reach. Their savvy is outpacing e-mail service provider (ESP) functionality, casting doubt on e-mail as a long-term, relevant direct marketing tool.
 

From the 2008 DMNews Essential Guide to E-mail Marketing

Improve e-mail deliverability by giving consumers power

January 20, 2009

In the 1970s dystopian sci-fi thriller Soylent Green, Charlton Heston, as Detective Robert Thorn, discovers the secret source of the green tablets that he and his fellow earthlings have ingested and declares, "Soylent Green is people!"
 

Lists and Databases

Market Builders Home Reach E-mail

January 21, 2009

New E-mail - Market Builders Home Reach E-mail - Market Builders - Description: This file contains individuals who have opted in to receive new offers through e-mail.
 



Advertise
For details of how to advertise in the Direct Marketing News Email Weekly, please send a message to Jackie Gould at jackie.gould@dmnews.com

Subscribe
If you were sent this by a colleague and wish to subscribe to the Direct Marketing News Email Weekly, please click here.

Unsubscribe
To unsubscribe from the Direct Marketing News Email Weekly click here.
To manage your entire Direct Marketing News profile login to your account.

You are subscribed as: %%EMAIL%%

To contact Haymarket Media for general questions or unsubscribe problems, please reply to this email.

All Direct Marketing News newsletters are sent from the domain "email.dmnews.com". When configuring e-mail or spam filter rules, please
use this domain name.

Haymarket Media Inc
114 West 26th St 4th floor
New York, NY 10001

© 2012 Haymarket Media Inc.