February 15, 2012

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News

Spam continues to represent almost 90% of e-mail: Proofpoint

December 28, 2007

Spam represented 88.17% of the total e-mail volume received by large enterprises for November 2007, according to a new report by e-mail security services firm Proofpoint Inc.
 

Exact Target opens its services to SaaS embedding

December 28, 2007

E-mail marketing services firm ExactTarget has released a new object exchange model version of its e-mail platform, which lets independent software vendors, social networks and other software application developers embed ExactTarget's e-mail messaging Web services inside their applications.
 

MailChimp debuts e-mail 'Experts List'

December 27, 2007

E-mail marketing services firm MailChimp has introduced a service called Experts List that aims to help e-mail marketers find and hire professional e-mail designers and e-mail marketing campaign programmers.
 

Lyris broadens sales force in major markets

December 26, 2007

E-mail marketing services firm Lyris Inc. is expanding its field sales team throughout the US, including urban markets Chicago, New York, Dallas and Atlanta.
 

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Column

Take your e-mail campaigns cross channel for higher ROI

December 28, 2007

E-mail is one of the most powerful marketing tools you have. But marketers who focus solely on e-mail to build an ongoing relationship with their customers may be leaving money on the table. Responsys research indicates that a customer who receives both e-mail and direct mail will typically spend 10% to 20% more than a customer who was approached through a single channel.
 

DM News' Essential Guide to E-mail Marketing

Getting to the guts of great e-mail

George Le Pera December 21, 2007

Have you ever done an autopsy on an e-mail? Taken a digital solicitation and spread it out on a table, cut it open and looked at what lay inside? I did just such a thing not long ago.
 

The DMNews Essential Guide to E-mail Marketing is now available as a PDF. Go to the Resources page on the top page of the DM News Home Page and click on the image or headline to download it.



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