Today's News

Pitney Bowes launches mail consulting service

Ellen Keohane December 21, 2007

Pitney Bowes Management Services (PBMS) has launched Pitney Bowes Mailstream Consulting Services, an offering designed to help customers better manage their postal costs. The announcement was made on December 19.
 

Virgin America hires Carat for search marketing

Ellen Keohane December 21, 2007

Carat has been named the search marketing agency of record for the recently launched airline, Virgin America. "We're confident that they'll bring our search capabilities to a new level," said Porter Gale, VP of marketing for Virgin America. "They connected with the entrepreneurial spirit of our brand."
 

Penthouse Media buys Various Inc.

Cara Wood, Lauren Bell December 21, 2007

Penthouse Media Group Inc. has acquired Internet social networking firm Various Inc. for $500 million cash and securities. The company has a paid subscriber list of more than 1.2 million.
 

Specialists Marketing managing Heartland

December 21, 2007

Specialists Marketing Services Inc. has been awarded exclusive list management by Heartland America, effective January 2. The Heartland America catalog list contains more than 625,000 12-month value-conscious buyers who have spent an average of $100 per order.
 

Industry needs to accommodate consumer interest

Eleanor Trickett December 21, 2007

As we come to the end of 2007, mailers are still digesting the aftereffects of May's rate case. And, while 2008 at least holds the promise of no further hefty jumps in costs, uncertainty lies in another area -- in the shape of the proposed do-not-mail legislation.
 

DMNews seeks experts for Essential Guide to Multichannel Retail

December 21, 2007

DMNews is seeking submissions for its upcoming 2008 Essential Guide to Multichannel Retail, which will be published on February 11, 2008. Integrating across channels is an increasingly essential part of any retail direct marketing campaign, and technological developments in e-mail, e-commerce, CRM, databases, printing and production create an exciting, dynamic marketing arena.
 

In This Weeks Print Edition

Kettle Foods partners with NWF

December 21, 2007

Kettle Foods has partnered with National Wildlife Federation (NWF) to launch its Backyard Barbeque potato chip. Beginning in January, when the snack is released, Kettle Foods will donate $1 to NWF for each backyard certified as a habitat for wildlife, according to the standards set by the wildlife nonprofit, at microsite nwf.org/kettlefoods.
 

Technology offers potential for growth

Toni Knight December 21, 2007

It's no secret technology is having a sweeping effect on DRTV. We are seeing large growth of new platforms, viewer interactivity is reaching exciting levels and new features including broadband, mobile, VOD and DVR are transforming how, when and where the audience gets its entertainment, news and information.
 

Today's lists and databases

America's Hybrid

December 26, 2007

NEW LISTS - America's Hybrid - The Services Group - Description: This is a file of businesses with fewer than 10 employees that combine business and consumer data. It is compiled from sources that include Yellow and White Pages, SEC filings, government records, Better Business Bureau, and trade journals.
 

ServiceMagic

December 26, 2007

NEW LISTS - Millard Group - Description: This file contains homeowners who are highly qualified after filling out a detailed form that lists their service needs and project details. These homeowners represent a do-it-for-me audience that are ready to improve and ready to purchase. They are generally married, age 30-50 with a household income of more than $100,000.
 

Pre-Mover Homeowner Database from DMA

December 26, 2007

NEW LISTS - V12 Group - Description: This file is compiled from real estate "for sale" advertisements and other public sources and delivers fresh prospects on a weekly basis.
 

Goal/QPC Training & Quality Executives

December 26, 2007

NEW SELECTS - Infocore - Description: This file contains buyers, seminar attendees and members of Goal/QPC. Products and services available from Goal/QPC include its annual conferences, Journal of Innovative Management, public courses, on-site training, consulting, licensed training programs, software, videos, books, the Memory Jogger series of pocket guides, and job aids.
 

Classifieds


SUPERSTARS WANTED

If you're a cracker-jack direct marketing professional (Account Directors and Account Supervisors) we want to hear from you. Our explosive growth means that we're always looking for top-notch people. In return, we offer exceptional benefits, a friendly, fast-paced work environment, and countless opportunities to grow your career and expand your skills.

Reply to

David A. Vendetti
Director, Human Resources
dvendetti@thekernorg.com
THE KERN ORGANIZATION
www.thekernorg.com

Principals only. Recruiters please don't contact this job poster. Please, no phone calls about this job! Please do not contact job poster about other services, products or commercial interests.

OPPORTUNITY KNOCKS

Thousands of hard earned minutes --day part ROS TV spot time, major markets across US must be re-sold! Affidavit backed. End of year bonanza -- time good for 2008.
tvai@toast.net 701-235-8575.

Director of Database Marketing

JoS. A. Bank Clothier, one of the nation's fastest growing multi - channel men's retailers, has an exciting opportunity at our Corporate Headquarters for a Director of Database Marketing.

This key position develops analytics, segmentation and contact strategy techniques by utilizing our state of the art CRM database to mine and query existing customer files and prospect lists to improve mailing efficiency; and, plans annual catalog circulation and sales plans. Reporting directly to the Senior Vice President of Marketing, the Director works closely with the retail marketing team to plan, execute and analyze retail direct mail promotions.

Our ideal candidate must possess 7 to 10 years of direct mail experience, have excellent database, circulation, planning, quantitative and analytical skills, strong oral and written communication skills, and must be familiar with modern marketing database systems.

We offer competitive salary with an annual bonus, outstanding opportunities for career advancement, comprehensive benefits, merchandise discounts, and much more.

Interested candidates should fax resumes as well as compensation requirements to (410) 239-5868 Attn: Director of Database Marketing or email to jobs@jos-a-bank.com.

Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070


Or visit our website:
www.kenmalek.com

MADISON EXECUTIVE SEARCH

Direct Marketing and Catalog Specialists. LEAVE THE RECRUITING TO US. Mimi DAmelio and M. Ward Perrott Phone: (203) 431-6565
Fax: (203)431-6060 Email: Ward@directexec.com Website: www.directexec.com


Crandall Associates, Inc. has been recruiting direct marketers since 1973. During that time, we've made the acquaintance of some of the industry's finest.

As the holidays approach, we would like to take this opportunity to wish our friends and colleagues a happy and healthy holiday season.

Best regards,

Wendy Weber
President
Crandall Associates, Inc.





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