July 15, 2009

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Today's News


USPS issues new proposed mailing standards

December 29, 2008

The US Postal Service today published its proposal in the Federal Register for new standards to improve the efficiency of letter-size booklets and folded self-mailers. The agency is proposing revisions to tab size, tab location, paper weight and dimensions for folded self-mailers and booklets mailed at automation or machinable letter prices.
 

Google, Apple, Microsoft sued for thumbnail preview images

December 29, 2008

Cygnus Systems Inc. has filed a lawsuit against Google, Apple and Microsoft alleging that the three companies violated a patent, issued in March 2008 and owned by Cygnus, for thumbnail images.
 

Us Style sees setback

December 29, 2008

Citing poor economic conditions, Wenner Media has postponed its launch of Us Style, which DMNews first reported on in October. The company is now setting its sights on a fall 2009 release.
 

Parade marches into 2009 with 71 new distributors

December 29, 2008

Sunday newspaper insert Parade has signed new partnerships with 71 newspapers in 2008, increasing its national circulation by 2.42 million.
 

HerbalBuddy.com increases conversions by 50% with e-mail program overhaul

December 29, 2008

HerbalBuddy.com, an online distributor of Herbalife products in the United States, has increased its e-mail sales conversions by 50% after it streamlined its e-mail communications.
 

Craftsmen catalog list now available

December 19, 2008

RMI Direct Marketing Inc. has introduced the Rockler Woodworking and Hardware Enhanced Buyers list to the market. This list is composed of people who receive the Rockler Woodworking and Hardware catalog which offers tools, hardware and plans for experienced craftsmen.
 

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In This Week's Print Edition

Everyone's a fat cat

December 22, 2008

A new partnership between virtual community MiniEgo and Paws Inc., which manages the syndicated Garfield comic strip, will enable MiniEgo users to interact with Garfield characters. Visitors to www.miniego.com also will be able to design their avatars with Garfield-inspired characteristics and can hang out in virtual destination venues notable in the comic strip, such as the alley where Garfield sings and dances.
 

In circulation: Mags rally around the digital flag

December 22, 2008

Challenges mounted in the world of magazine and newspaper publishing over the course of the year, thanks to both the economic decline and the increasing popularity of the Internet as a news destination. Smart publishers embraced the Internet fully, not halfheartedly.
 

Today's lists and databases

Pink Magazine

December 30, 2008

New List - Pink Magazine - Direct Media - Description: This file contains readers of Pink magazine, a business and lifestyle publication devoted to women's interests.
 

Anabolic Secrets

December 30, 2008

New List - Anabolic Secrets - Infinite Media - Description: This file contains individuals who have purchased muscle building and/or strength supplements.
 

EVantage Romancing the Net

December 30, 2008

New List - EVantage Romancing the Net - Lighthouse List Company - Description: This file contains members of an online dating service.
 

Eli Research Publications Database

December 30, 2008

New Management - Eli Research Publications Database - Worldata - Description: This file contains top-level healthcare executives who buy and read medical newsletters.
 

Classified




THE Direct Marketing Recruiters

We specialize in Direct/Internet Marketing Recruitment-servicing all industries

Eda Zullo
ezullo@smithhanley.com
203 319-4300

Peg Hoerres
phoerres@smithhanley.com
203 319-4300

www.smithhanley.com/documents/DirectMarketing.pdf

YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for:

NEW YORK CITY
Fulfillment Manager $90K
Customer Service Manager $75K
Online Marketing Manager $85K
Merchandising Manager $85K
Direct Marketing Manager $75K

LONG ISLAND
Marcom Manager-B-B $115k
Marketing Manager-TradeShow $115k

CENTRAL NEW JERSEY
Sr. Marketing Manager $70K

PHILADELPHIA
Online Marketing Manager (Retention)
Affiliate Marketing Manager

SAN FRANCISCO
Mobile Marketing $150K +

BOSTON METRO
Direct Mail Production Specialist $50k
Catalog Product Manager $80k
Account Exec-Client Services $50k
Sr. Account Exec-Client Services $65k
Account Manager-Client Services $65k
Account Director Client Services $100k

CONNECTICUT
Call Center- Supervisor $50k
Direct Mail/ CRM Manager $85k

VIRTUAL
Biz Dev/Sr. Sales Executive $100k







For more opportunities PLEASE visit our website www.smithhanley.com

For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300.




Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070


Or visit our website:
www.kenmalek.com


DMNews gathered the best and brightest 'whiz-kids' in the industry to present its first-ever "30 under 30" list Click here to read.

Technique: How to make your e-mail go viral

Four experts serve up their best tips for getting readers to share your e-mails. Click here to read.

DMNews direct mail survey


Pamela Oldham speaks to direct mail experts and marketers about the surprising results of the second DMNews/Pitney Bowes direct mail survey.
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