February 15, 2012

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News

Retailers use e-mail to push post-holiday sales

December 30, 2008

This holiday season more marketers took advantage of e-mail than ever before to promote products leading up to the holiday. And the e-mail is continuing as retailers are vying for consumers' eyes for after Christmas and New Year's sales.
 

HerbalBuddy.com increases conversions by 50% with e-mail program overhaul

December 29, 2008

HerbalBuddy.com, an online distributor of Herbalife products in the United States, has increased its e-mail sales conversions by 50% after it streamlined its e-mail communications.
 

Case studies in LGBT marketing

December 08, 2008

The LGBT community is more mainstream than ever, with marketers working hard to reach this educated, affluent group. With issues such as same-sex marriage constantly in the news, and gay and lesbian characters featured regularly on TV, it is safe to say that the once marginalized LGBT (lesbian, gay, bisexual and transgender) community has become a part of the mainstream.
 

Columns

Inbox Insider: New Year's resolutions for e-mail marketers

December 30, 2008

It's almost a new year and time for resolutions. For e-mail marketers that have been meaning to up their e-mail program, it's a great time to do so.
 

Five tips to improve e-mail marketing in 2009

December 29, 2008

Here are some top New Year's resolutions to help small businesses improve e-mail marketing performance in 2009.
 

From the 2008 DMNews Essential Guide to E-mail Marketing

The 2008 DMNews Essential Guide to Email Marketing is now online

October 28, 2008

The 2008 DMNews Essential Guide to Email Marketing is now available as a PDF file. Click on the image or headline to download it.
 

It's time to invest in e-mail marketing communications

December 29, 2008

It's time to invest in skills, processes and technologies to boost e-mail marketing communications. A February Forrester Research report stated that 77% of retailers see e-mail becoming a more important marketing vehicle over the next year, outranking other marketing tactics.
 

Lists and Databases

Computer Owners by Occupation at Home

December 31, 2008

New List - Computer Owners by Occupation at Home - Dunhill International List Co. - Description: This file contains computer users at their home addresses.
 



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