July 15, 2009

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Today's News


Nike targets young women through interactive video ads

December 24, 2008

Nike has teamed up with Omnicom agency Agency.com for a new holiday campaign that takes on the cold weather. Deemed, "2008 Baby, It's Cold Outside," the campaign is centereed around an interactive video that is running on Weather.com, About.com, as well as on Nike.com's homepage and in NikeTown stores nationwide in an extended 45-second version.
 

Media aggregation under scrutiny in NYT Co. lawsuit

December 24, 2008

GateHouse Media, a Fairport, NY-based company that owns several local newspapers, has sued The New York Times Co. for alleged improper use of Gatehouse headlines and content on some New York Times Co. local Web sites in the Boston area. The case between the two online publishers could impact future policy surrounding media aggregation.
 

Publisher's Clearing House comes to Twitter

December 24, 2008

The old guard in direct marketing has met the tech savvy future. In a move to reach a younger generation who may not be familiar with the direct mail contest company, Publisher's Clearing House has debuted a new promotion live on Twitter.
 

New Nickelodeon launch is kid hub

December 24, 2008

It's all about kid-created content at Nickelodeon, which is launching a new user-generated content site called Upickdaily.com. Young site surfers can share news, vote on polls and post their thoughts on topics from sports to TV stars.
 

Catalog buyers list now available

December 29, 2008

RMI Direct Marketing Inc. has introduced the Oriental Trading Company Canadian Catalog Buyers list to the market. This list is composed of people who have bought various gifts and products from the Oriental Trading Company catalog.
 

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In This Week's Print Edition

Applying old school direct marketing principles in a new media world

December 22, 2008

Demonstrating the right way to harness a few proven, traditional direct response advertising strategies, Cushman's Fruit Company was selling 24 of its legendary HoneyBells in a quintessential, full-page mail-order ad that appeared in the November 23 edition of PARADE magazine.
 

Trust on the Web, encouraging e-mail opt-ins and more

December 22, 2008

Assuring shoppers that a Web site is trustworthy; promoting products while enhancing brand image; and encouraging e-mail opt-ins.
 

Today's lists and databases

The Stewart Report

December 29, 2008

New Management - The Stewart Report - Walter Karl - Description: This file contains subscrib­ers to The Stewart Report, an investor newsletter.
 

Committed to a Better America: Video Mail Order Buyers

December 29, 2008

New List - Committed to a Better America: Video Mail Order Buyers - Turnkey Solutions Direct Marketing - Description: This file contains people who have purchased videos for entertainment or educational purposes.
 

Christian Buyers Network Christian Families

December 29, 2008

New List - Christian Buyers Network Christian Families - List Management Plus - Description: This file contains families who identify themselves as Christian and use their faith to influence their buying behaviors.
 

Hispanic Television Sports Enthusiasts

December 29, 2008

New List - Hispanic Television Sports Enthusiasts - Ethnic Technologies - Description: This file contains Hispanic individuals who love a variety of sports.
 

Classified




THE Direct Marketing Recruiters

We specialize in Direct/Internet Marketing Recruitment-servicing all industries

Eda Zullo
ezullo@smithhanley.com
203 319-4300

Peg Hoerres
phoerres@smithhanley.com
203 319-4300

www.smithhanley.com/documents/DirectMarketing.pdf

YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for:

NEW YORK CITY
Fulfillment Manager $90K
Customer Service Manager $75K
Online Marketing Manager $85K
Merchandising Manager $85K
Direct Marketing Manager $75K

LONG ISLAND
Marcom Manager-B-B $115k
Marketing Manager-TradeShow $115k

CENTRAL NEW JERSEY
Sr. Marketing Manager $70K

PHILADELPHIA
Online Marketing Manager (Retention)
Affiliate Marketing Manager

SAN FRANCISCO
Mobile Marketing $150K +

BOSTON METRO
Direct Mail Production Specialist $50k
Catalog Product Manager $80k
Account Exec-Client Services $50k
Sr. Account Exec-Client Services $65k
Account Manager-Client Services $65k
Account Director Client Services $100k

CONNECTICUT
Call Center- Supervisor $50k
Direct Mail/ CRM Manager $85k

VIRTUAL
Biz Dev/Sr. Sales Executive $100k







For more opportunities PLEASE visit our website www.smithhanley.com

For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300.




Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070


Or visit our website:
www.kenmalek.com


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