February 15, 2012

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News

Philosophy uses holidays for viral e-mail promotion

December 23, 2008

Skin care brand Philosophy has teamed up with e-mail service provider Responsys for a viral e-mail campaign that lets online consumers design and send personalized e-cards to their friends and family. In a time when the inbox is stuffed with marketing messages, the brand is letting consumers create their own e-mails branded with the philosophy company, in a move to get consumer attention and to help build its list.
 

Retailers slash in a final push

, , December 19, 2008

The countdown to the last days for shopping, last days for shipping and last-minute deals is on as retailers are vying for the attention of last-minute holiday shoppers.
 

Yahoo follows Bebo with new social inbox

December 17, 2008

The social inbox is continuing to get more user friendly. Last week, Bebo announced its Social Inbox, which aggregates feeds and updates from Twitter, Flickr, Del.icio.us, YouTube and AIM; as well as access to Gmail, Yahoo Mail and AOL Mail into one home page stop. This week Yahoo has its own user-friendly inbox, deemed the "Smarter Inbox."
 

Columns

Inbox Insider: Nonprofits tap the season for giving via e-mail

December 23, 2008

This holiday season, nonprofits have been working hard to help raise money for their causes — and using e-mail to do so.
 

Five misconceptions your C-suite has about e-mail

December 23, 2008

It's 10am. Do you know where your executives are? If not, rest assured that I do know one place that they aren't. They aren't somewhere talking about the finer points of your e-mail marketing strategy and how it plays an integral role in customer retention and loyalty.
 

From the 2008 DMNews Essential Guide to E-mail Marketing

The 2008 DMNews Essential Guide to Email Marketing is now online

October 28, 2008

The 2008 DMNews Essential Guide to Email Marketing is now available as a PDF file. Click on the image or headline to download it.
 

Every consumer or business has an e-mail profile to use

December 23, 2008

You feel ready to launch a sophisticated campaign, leveraging the low cost of e-mail to saturate your active file. But do you realize that every consumer or business receiving your e-mail has an e-mail profile that they use to segment incoming mail? That most companies sending e-mail either don't know their customers' profiles or ignore it with their "spray and pray" campaigns?
 

Lists and Databases

ASFS - Consumer's That Are Regular RX Users

December 25, 2008

New List - ASFS - Consumer's That Are Regular RX Users - Enhanced - Kroll Direct Marketing - Description: This file contains people who have stated that they or someone in their household is taking a regular prescription medication.
 



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