Facebook is suing a group of people and a Canadian aadult Web site publisher for allegedly trying to mine the social networking site for its users' personal data. In the case, which was brought about in a San Jose court last June, Facebook claims that servers controlled by the defendants used automated scripts "to gain unauthorized access to Facebook's 'friend finder' functionality," to make more than 200,000 requests for personal information stored on Facebook's site.
Marketing service provider Knotice Ltd. joined Omniture Inc.'s Genesis Network on December 19. The deal brings Knotice's Concentri platform to Omniture's 2,700 customers, which include Wal-Mart, Gannett, Microsoft, Neiman Marcus and General Motors, in a single dashboard.
University of Arkansas' Sam M. Walton College of Business has joined forces with Pitney Bowes MapInfo Corp. and the Gadberry Group LLC to provide the school's finance students with access to advanced spatial technology from MapInfo and the most current data intelligence products from Gadberry.
AmeriMark Direct has acquired Dr. Leonard's Healthcare Corporation, creating one of the largest databases in the over-55 market segment. The combined customer lists for AmeriMark and Dr. Leonard's will contain more than 6 million active customers over the age of 55.
As a provider of telemarketing lead generation services, we are frequently asked if our agents can work directly within a client's CRM system. Whether it's Siebel, Salesforce, SalesLogix, or any number of other CRM systems, our answer is always the same - "Yes, but you have to understand the pros and cons before making a decision."
DM News' Essential Guide to Lists, Database Marketing & Data Services
When you want to increase campaign response rates and generate more revenues per customer, solutions may be as close as your own customer data file. The challenge is figuring out what data predict which buyers will meet your business objectives. That's why more companies are turning to predictive analytics. By developing predictive models, marketers can realize that lift in response by at least 20% over more traditional list-building methods, such as income-based selection or geographic clustering.
The 2007 DMNews Essential Guide to Lists, Database Marketing and Data Services is available as a PDF. To access it click on Resources on the homepage. Then click on the image or headline to download it.
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