Unlike other marketing channels, email gives marketers the power and flexibility to target specific groups, or even individual users, with exclusive offers that meet their exact needs. If you are still sending bulk messages to your entire list now is the time to quit that bad habit and adopt better sending procedures. Your subscribers are watching every dollar they spend and the only way to convince them to buy your products and services is to present them with relevant offers.

Listrak, an innovator in the email marketing industry, has published a white paper discussing how you can use your data to target customers with relevant messages that meet their needs. This paper focuses on quick and easy resolutions you can make in the New Year that will greatly increase your response rates and ROI. Targeted messages don't have to be labor-intensive to work; and, with Listrak, there are steps you can put in place so the benefits are realized immediately, including:

• Setting the right goals
  
• Capturing data dynamically
  
• Profiling your subscribers and segmenting your lists
  
• Making it easier for subscribers to complete goals
  
• Creating messages dynamically