AmerisourceBergen Specialty Group, a distributor of specialty pharmaceuticals, has turned to Cast Iron Systems to help deploy its new Salesforce CRM system.
Credit use is down, along with retail sales. Retailers have had to be creative in finding ways to get customers in the door. Our experts assess how to best appeal to consumers in this tough economy.
Bauer Media has signed Silverpop to implement a new, e-mail-based CRM program. Silverpop has agreed to help Bauer send automatic, personalized e-mails to its 3 million e-mail subscribers, as the company pushes for greater loyalty and retention among consumers.
In a move indicative of our swiftly changing economy, Experian laid off approximately 130 staffers Thursday, December 11. The staff reductions were company-wide, not focused on any particular area of the business.
Nielsen Co. and the Hallmark Channel have teamed up to apply Nielsen tracking across Hallmark's multiple brand platforms, including the Hallmark cable channel, Hallmark Web sites, Gold Crown retail stores and Hallmark Magazine.
All Direct Marketing News newsletters are sent from the domain "email.dmnews.com".
When configuring e-mail or spam filter rules, please use this domain name.
Haymarket Media Inc
114 West 26th St 4th floor
New York, NY 10001
