February 15, 2012

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News

E-mail certification can increase ROI

December 16, 2008

A good e-mail reputation is not just good manners. It's good for business, according to a new study by Goodmail and Jupiter Research. The study, called "The ROI of Rendering," included the responses of 202 senior level e-mail marketing executives, and found that e-mail marketers that use some kind of e-mail certification have an average of 38% more profits than those that do not.
 

Duct Tape Marketing selects VerticalResponse

December 10, 2008

Duct Tape Marketing, a small business marketing services firm, has partnered with VerticalResponse for e-mail marketing services.
 

Sitebrand partners with Silverpop

December 15, 2008

Online personalization services firm Sitebrand has teamed up with e-mail service provider Silverpop in a move to upgrade their e-mail product offering for online marketers. Sitebrand works with retailers including the Bank of Montreal, Roots and Legendary Deer Gear for Web personalization. Under the terms of the partnership, Sitebrand will integrate with Silverpop's e-mail marketing platform into its Segment&Serve personalization tool making e-mail a service within its platform.
 

The Economic Challenge: E-mail success in a tough economy

December 15, 2008

While times are tight for marketers and consumers alike, now is as good a time as ever to use e-mail marketing. E-mail is cheap, measurable and affords marketers the ability to test, target and measure in ways that more traditional channels such as direct mail and print cannot. Companies looking to weather these tough times should take advantage of the channel and refine their e-mail programs.
 


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Columns

Inbox Insider: Tis' the season for spamming

December 16, 2008

Last month, saw an interesting turn of events in the spam wars, as spam levels went way down. According to the December 2008 monthly spam report from Symantec, spam levels actually dropped 65% in the 24 hours after the shutdown of the ISP McColo, which was allegedly hosting a large amount of bot-net command-and-control systems from the 24 hours period before the shut down. This is a huge coup for anti-spammers and proof that working to stop the mailing of illegitimate mail is worth the fight.
 

Avoiding the post-holiday e-mail blues

December 15, 2008

The presents have all been unwrapped. The fruitcakes have all been eaten. And now, e-mail marketers wait with trepidation to see what challenges 2009 will bring. Certainly the recession will require you to be more creative with your programs, more attentive to your list, and better prepared to justify your budget. It's enough to make anyone want to sing the post-holiday blues.
 

From the 2008 DMNews Essential Guide to E-mail Marketing

Reach your top customers with relevant e-mails

December 15, 2008

Merging best customer marketing and e-mail marketing creates an explosive combustion of results. This includes higher revenues, profit margins and customer retention. Best customers are usually multichannel customers, and e-mail marketing, on a cost-per-touch basis, remains cost effective for reaching this group. Best customers purchase higher volumes, purchase more frequently and prefer e-mail.
 

The 2008 DMNews Essential Guide to Email Marketing is now online

October 28, 2008

The 2008 DMNews Essential Guide to Email Marketing is now available as a PDF file. Click on the image or headline to download it.
 

Lists and Databases

The Endocrine Society

December 18, 2008

New List - The Endocrine Society - Infocus - Description: This file contains members of the Endocrine Society, an organization devoted to hormone research and endocrinology.
 



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