February 15, 2012

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News

Measurement: Email Insider Summit keynote

December 09, 2008

Measurement is one of the key benefits of the e-mail channel, and if done well, it can be the starting point for an entire multichannel marketing effort, according to Tuesday's keynote at Media Post's Email Insider Summit.
 

Retailers optimize digital experience for maximum holiday help

December 08, 2008

With this year's weak economy, the holiday season has become more impor­tant than ever to retailers, who earn most of their profits in the fourth quarter. To maximize the customer experience in a year when customers have less money to spend and more retailers are competing for attention, some retailers are finding that optimizing their digital experiences is a way to catch a customer's eye.
 

Marriott selects Epsilon for e-mail

December 04, 2008

Marketing service provider Epsilon has signed a multiyear agreement with Marriott International Inc. to provide a full suite of e-mail marketing services for Marriott's hotel/property brands.
 

Text messages more effective than mobile Web?

December 08, 2008

Text messaging is fast and simple, but the growing use of smart phones offers greater capabilities for mobile Web usage. Our experts gauge the effectiveness of text vs. mobile.
 

Columns

Inbox Insider: E-mail continues to gravitate toward mobile

December 09, 2008

As the mobile Web gets more popular and smartphones are more ubiquitous, we are seeing e-mail platforms expand their offering to the mobile space. Be it through an SMS platform or just through the optimization of e-mail on the mobile Web, the lines between e-mail and the mobile phone are becoming less defined.
 

Questions marketers should be asking e-mail service providers

Eric Presbrey, SVP, business development for digital marketing solutions, Epsilon December 09, 2008

Over the years I have seen hundreds of RFPs, and I'm amazed at what little is actually uncovered in the process. The decision regarding an e-mail partner is growing in significance as the channel gains share on the mainstream marketing stage. The wrong decision can be costly and lead to frustration, lost customers and missed revenue.
 

From the 2008 DMNews Essential Guide to E-mail Marketing

Essential e-mail 'how to' basics to keep in mind

Michele Volpe, VP of sales and marketing, Media Source Solutions December 09, 2008

Undoubtedly, e-mail remains a great way to build brand recognition. But how does a new e-mailer capitalize on all the benefits that the channel has to offer? This dilemma comes up fairly often. As a result, I find myself giving a crash course in E-mail 101 to many a bewildered client.
 

The 2008 DMNews Essential Guide to Email Marketing is now online

October 28, 2008

The 2008 DMNews Essential Guide to Email Marketing is now available as a PDF file. Click on the image or headline to download it.
 

Lists and Databases

WeightView.com

December 10, 2008

New E-mail - WeightView.com - Net60 - Description: This file contains people who have given their e-mail address to WeightView.com, a Web site that allows people to see what they would look like if they stick to their diet and fitness regimen.
 



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