News

Forrester names Julie Katz new e-mail analyst

December 18, 2007

Forrester Research, a technology and market research firm, has appointed a new e-mail analyst, Julie Katz. Katz replaces veteran analyst Shar VanBoskirk, who has been promoted to principal analyst, where she will focus on a wider range of interactive marketing activities. Prior to this appointment, Katz worked as a researcher for Forrester's marketing team for three years and has a strong background in working with data.
 

Della Penna to depart Epsilon

December 18, 2007

Michael Della Penna Epsilon's former CMO is no longer with the e-mail marketing services firm. "Epsilon and Michael Della Penna mutually decided that Mr. Della Penna would depart the company to pursue other interests," said an e-mailed statement. "Mike has been an important part of Epsilon since joining the company after its acquisition of Bigfoot Interactive in late 2005."
 

Brick Marketing debuts e-mail marketing blog

December 18, 2007

Internet marketing firm Brick Marketing has debuted its e-mail marketing blog, Email Marketing Journal.
 

WoozyFly.com sings a new e-mail service tune with BigString partnership

December 18, 2007

Online music site WoozyFly.com has partnered with e-mail marketing firm BigString Corporation to be the private label e-mail provider for WoozyFly's free e-mail service to its members.
 

E-mail marketing firm Zrinity brings behavioral targeting in e-mail

December 17, 2007

E-mail marketing firm Zrinity Inc. has debuted a behavioral e-mail marketing technique and has integrated Google Analytics into its e-mail platform. The Utica, NY-based e-mail firm is now able to send e-mail marketing messages based on behavioral information, which is tracked online.
 

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Column

Conversions — The only real way to measure success for acquisition e-mail

December 18, 2007

Have you or anyone you know ever been pursued by an intriguing e-mail offer from a source you believe to be trusted, only to be determined ineligible upon finally deciding to explore the offer? Unfortunately, this is a common but less talked about problem with e-mail marketing.
 

DM News' Essential Guide to E-mail Marketing

Why and how to switch e-mail service providers

December 18, 2007

In a perfect world, your e-mail service provider is flexible, responsive to your needs, knowledgeable of new technology and cost effective. It is not a perfect world, and working with an e-mail vendor can be frustrating as you negotiate contracts and customize service plans.
 

The DMNews Essential Guide to E-mail Marketing is now available as a PDF. Go to the Resources page on the top page of the DM News Home Page and click on the image or headline to download it.



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