Dear Direct Marketer:
The Aberdeen Group White Paper
"Cross-Channel Campaign Management: Next Generation Multichannel Marketing"
Today, many organizations struggle to optimize online and offline marketing
campaigns across an ever growing number of new marketing channels. CMOs are
increasingly accountable for demonstrating Return on Marketing Investments
(ROMI) across channels and initiatives. Despite an abundance of campaign
management technologies (enterprise marketing management, lead management, CRM,
marketing automation, email marketing and a variety of point solutions)
marketing departments still struggle with campaign performance, campaign
workflow, and campaign management; particularly across multiple marketing
channels.
"Cross-Channel Campaign Management," a new white paper from
the Aberdeen Group, explores how Best-in-Class organizations leverage
cross-channel strategies to attain:
- 30% year over year increase in annual revenue
- 14% year over year increase in Return on Marketing Investment (ROMI)
- 22% year over year increase in customer profitability
Download the white paper today.
Best Regards,
Adam Waters
Business Development
Neolane, Inc.
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