February 15, 2012

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News

Nonprofit TNA finds e-mail more efficient than direct mail

December 02, 2008

The Trigeminal Neuralgia Association (TNA), a nonprofit health organization that serves patients with neuropathic face pain, has found that e-mail is more cost-effective than direct mail to increase Web traffic. Since the TNA teamed up with StreamSend last year to send its 'TNA Headline News' e-mail newsletters, the mailing list has doubled to 20,000, and the average open rate is at 25%. In addition, the site attracts 50,000 unique visitors a month.
 

E-mail is popular this holiday, but marketers should be careful

December 01, 2008

With the holidays quickly approaching, it's no surprise that retailers in the online space are using e-mail marketing to reach the ever-increasingly digital consumer. "Holidays present a dangerous time for e-mail marketers, because consumers' inboxes are just inundated with marketers hoping against good sense that more mail means more orders," said Michael Dick­erson, GM and SVP of e-marketing solu­tions for Premiere Global Services.
 

Creative solutions from Clearview Mall, Cornell Univ., and Little League Baseball and Softball

December 01, 2008

Results are ducky for Clearview Mall's direct mail coupons; Cornell University's multimedia approach captures attention of executives; and Little League Baseball and Softball's video Web site is a home run with coaches.
 

Columns

Inbox Insider: The holiday push

December 02, 2008

With Thanksgiving over, it is officially the holiday shopping season, and retailers know that this is going to be a tough one. Most retailers make their money in the fourth quarter, but with the recession now official, consumers are tightening their purse strings and being more careful about their holiday purchases.
 

Mobile e-mail marketing — Tapping into the epidemic

December 02, 2008

In the past few years, there has been an explosion of consumers using mobile devices for messaging - leading to almost obsessive mobile phone use among many consumers.
 

From the 2008 DMNews Essential Guide to E-mail Marketing

The key causes of e-mail fatigue and frustration

November 25, 2008

I can't remember how many e-mail offers I subscribed to during the last two years. I don't read most of them today, even if I haven't unsubscribed from them officially. With demands on their time and attention, more people are experiencing e-mail fatigue and frustration. It's my belief that e-mail fatigue stems from three primary factors: content, frequency and technology.
 

The 2008 DMNews Essential Guide to Email Marketing is now online

October 28, 2008

The 2008 DMNews Essential Guide to Email Marketing is now available as a PDF file. Click on the image or headline to download it.
 

Lists and Databases

TeleServices Direct College Student Database

December 05, 2008

New List - TeleServices Direct College Student Database - Leon Henry Inc. - Description: This file contains college students.
 



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