July 15, 2009

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Today's News


iCrossing partners with China-based Gridsum

December 02, 2008

Digital marketing and search agency iCrossing has entered a partnership with China-based search marketing company Beijing Gridsum Technology Co. Ltd. The businesses will jointly develop and manage search marketing campaigns for global brands across Asian markets.
 

Woman's Day launches online radio station

December 02, 2008

Woman's Day, published by Hachette Filipacchi Media U.S., has launched an online talk radio station, RadioWD, in partnership with BlogTalkRadio, among the world's largest citizen broadcasting network.
 

Tommy Bahama turns to Acxiom for first loyalty efforts

December 02, 2008

Luxury retailer Tommy Bahama has tapped Acxiom Corporation to help lead its first foray into loyalty and database marketing. Acxiom is providing direct marketing services, data hygiene, segmentation and analytics to the brand, which has bricks and mortar and online retail operations as well as wholesale and restaurants.
 

Better Homes & Gardens to launch widget

December 02, 2008

Meredith Corp.'s Better Homes & Gardens magazine is hoping to boost brand engagement with a new widget, launching next week. The BHG Recipe Saver widget, targeted to the Better Homes reader, a 28- to 55-year-old woman with a family, offers users 7,000 BHG-branded recipes, meal plans and coupons.
 

DMNews Weekly Online Poll

Click the image below to vote in DMNews' weekly online poll


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In This Week's Print Edition

DMNews talks with Scott Terrill, VP of marketing, Suddenlink Communications

December 01, 2008

Scott Terrill, VP of marketing for cable, phone and Internet service provider Suddenlink Communications, discusses Pluris' Offer Management and Optimization
 

E-mail is popular this holiday, but marketers should be careful

December 01, 2008

With the holidays quickly approaching, it's no surprise that retailers in the online space are using e-mail marketing to reach the ever-increasingly digital consumer. "Holidays present a dangerous time for e-mail marketers, because consumers' inboxes are just inundated with marketers hoping against good sense that more mail means more orders," said Michael Dick­erson, GM and SVP of e-marketing solu­tions for Premiere Global Services.
 

Today's lists and databases

Environmental Contributors

December 03, 2008

New E-mail - Environmental Contributors - The List Experts - Description: This file contains people who are concerned about the environ­ment's welfare.
 

Physicians' Desk Reference: Physicians Seeking CME Credits

December 03, 2008

New List - Physicians' Desk Reference: Physicians Seeking CME Credits - Aggressive List Management - Description: This file contains doctors interested in continuing their education.
 

Optical Components and Optics Experts from Globalspec

December 03, 2008

New List - Optical Components and Optics Experts from Globalspec - VentureDirect Worldwide - Description: This file contains professionals in fields and positions under the umbrella of optics.
 

Ron LeGrand Millionaire Maker Masterfile

December 03, 2008

New List - Ron LeGrand Millionaire Maker Masterfile - Macromark - Description: This file contains individuals with an entrepreneurial spirit who have watched educational and entertainment programs related to learning real estate money making tips and strategies.
 

Classified




THE Direct Marketing Recruiters

We specialize in Direct/Internet Marketing Recruitment-servicing all industries

Eda Zullo
ezullo@smithhanley.com
203 319-4300

Peg Hoerres
phoerres@smithhanley.com
203 319-4300

www.smithhanley.com/documents/DirectMarketing.pdf

YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for:

NEW YORK CITY
Fulfillment Manager $90K
Customer Service Manager $75K
Online Marketing Manager $85K
Merchandising Manager $85K
Direct Marketing Manager $75K

LONG ISLAND
Marcom Manager-B-B $115k
Marketing Manager-TradeShow $115k

CENTRAL NEW JERSEY
Sr. Marketing Manager $70K

PHILADELPHIA
Online Marketing Manager (Retention)
Affiliate Marketing Manager

SAN FRANCISCO
Mobile Marketing $150K +

BOSTON METRO
Direct Mail Production Specialist $50k
Catalog Product Manager $80k
Account Exec-Client Services $50k
Sr. Account Exec-Client Services $65k
Account Manager-Client Services $65k
Account Director Client Services $100k

CONNECTICUT
Call Center- Supervisor $50k
Direct Mail/ CRM Manager $85k

VIRTUAL
Biz Dev/Sr. Sales Executive $100k







For more opportunities PLEASE visit our website www.smithhanley.com

For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300.




Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070


Or visit our website:
www.kenmalek.com



Problem Solver:  "How can I integrate social media with my e-mail marketing program?"

Nicholas Einstein, director of strategic and analytic services at Datran Media, has some ideas for how marketers can integrate social media with their e-mail marketing programs, driving incremental revenue while creating positive customer experiences. Click here to read.


DMNews direct mail survey


Pamela Oldham speaks to direct mail experts and marketers about the surprising results of the second DMNews/Pitney Bowes direct mail survey.
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Merkle, DMNews celebrate agency's 20 years

Database marketing leader Merkle commissioned Haymarket Media and DMNews to dig deep into the company's culture, community and capabilities to articulate what makes the firm unique and successful.


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