July 15, 2009

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Today's News


Charming Shoppes to discontinue Lane Bryant catalog

December 01, 2008

Charming Shoppes Inc. said recently that it will discontinue the Lane Bryant Woman catalog by the end of the first quarter of fiscal year 2010 so that it can focus on its core retail brands: Lane Bryant, Fashion Bug and Catherines. In addition, the company will close as many as 100 stores, in addition to the 150 store closings announced earlier this year.
 

Celeb weeklies squeezed

December 01, 2008

Bauer Publishing Group has joined the ranks of magazines making cuts this season, dropping the rate bases at both its weekly celebrity magazines and cutting staff at Life and Style. As of January 2009, In Touch, which currently boasts a circulation of 1 million, will see its rate base reduced by 20%, to 800,000, and Life and Style will drop its weekly rate base 27%, from 550,000 to 400,000.
 

Virgin Media's UK mobile portal chooses Yahoo's OneSearch

December 01, 2008

Yahoo OneSearch has been tapped as the default search engine for Virgin Media's mobile portal in the UK. The partnership will roll out on December 8.
 

Mercent launches catalog software

December 01, 2008

Mercent, a provider of online marketing technology and services for retail merchants, has announced the launch of catalog merchandising and order integration software for high-volume eBay sellers, integrated directly with eBay Large Merchant Services, a new set of applications on the eBay platform currently in public beta.
 

Art and antique collectors list available

December 01, 2008

American List Counsel has introduced the Wealth Window — Art & Antique Collectors list to the market. This list is comprised of people who seek to purchase luxury art and antique items.
 

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In This Week's Print Edition

Building movie buzz online

December 01, 2008

Film trailers are no longer the be-all-end-all of movie promotion, say experts. Today, active online marketing is an essential part of any film's marketing efforts.
 

Rich opportunities in niche media

December 01, 2008

Audience fragmentation has changed media buying — so when, why and how should mar­keters go after niche media buys instead of mass media? Four experts share their opinions.
 

Today's lists and databases

IPhone Life

December 02, 2008

New List - IPhone Life - Worldata - Description: This file contains subscrib­ers to iPhone Life, a publication devoted to the latest news and information re­garding iPhones and other Mac products.
 

St. Labre Indian School

December 02, 2008

New List - St. Labre Indian School — Active Rental File - Mary Elizabeth Granger & Associates Inc. - Description: This file contains donors interested in charitable, religions, veterans, children's appeals, animal welfare, environmental and wildlife, arts and cultural offers.
 

AmeriStyle - New Credit Card Owners

December 02, 2008

New List - AmeriStyle - New Credit Card Owners - Lighthouse List Company - Description: This file contains individuals who have requested a new credit or debit card.
 

Stanford Direct Nurses

December 02, 2008

New Management - Stanford Direct Nurses - Stanford Direct, Inc. - Description: This file contains business and home addresses for US nurses.
 

Classified




THE Direct Marketing Recruiters

We specialize in Direct/Internet Marketing Recruitment-servicing all industries

Eda Zullo
ezullo@smithhanley.com
203 319-4300

Peg Hoerres
phoerres@smithhanley.com
203 319-4300

www.smithhanley.com/documents/DirectMarketing.pdf

YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for:

NEW YORK CITY
Fulfillment Manager $90K
Customer Service Manager $75K
Online Marketing Manager $85K
Merchandising Manager $85K
Direct Marketing Manager $75K

LONG ISLAND
Marcom Manager-B-B $115k
Marketing Manager-TradeShow $115k

CENTRAL NEW JERSEY
Sr. Marketing Manager $70K

PHILADELPHIA
Online Marketing Manager (Retention)
Affiliate Marketing Manager

SAN FRANCISCO
Mobile Marketing $150K +

BOSTON METRO
Direct Mail Production Specialist $50k
Catalog Product Manager $80k
Account Exec-Client Services $50k
Sr. Account Exec-Client Services $65k
Account Manager-Client Services $65k
Account Director Client Services $100k

CONNECTICUT
Call Center- Supervisor $50k
Direct Mail/ CRM Manager $85k

VIRTUAL
Biz Dev/Sr. Sales Executive $100k







For more opportunities PLEASE visit our website www.smithhanley.com

For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300.




Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070


Or visit our website:
www.kenmalek.com



Problem Solver:  "How can I integrate social media with my e-mail marketing program?"

Nicholas Einstein, director of strategic and analytic services at Datran Media, has some ideas for how marketers can integrate social media with their e-mail marketing programs, driving incremental revenue while creating positive customer experiences. Click here to read.


DMNews direct mail survey


Pamela Oldham speaks to direct mail experts and marketers about the surprising results of the second DMNews/Pitney Bowes direct mail survey.
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