Every so often, I am on the receiving end of a marketing effort that makes me want to renounce the industry. Last month it was a free trial offer to Southern Lady, a magazine that positions itself for "women who live in the South — and those who are simply southern at heart." Look, we all know how this works, and any direct marketer will insist that I must have left something in my trail of commercial data to suggest that I am southern at heart. To this, the reluctant marketer in me growls.
When Americans want to learn more about health-related topics, they are more apt to look for information on the Internet than any other source, including their doctors, according to a report released by iCrossing, a digital marketing company.
With the presidential primaries in high gear, voters are turning to the Web to learn more about the various candidates. However, recent evaluations of the candidates' Web sites reveal that many presidential hopefuls are falling short when it comes to executing good search tactics.
R.H. Donnelley, a yellow pages publisher and local search company, announced that it has expanded the reach of its local search site, DexKnows.com, to more markets across the US.
Search engine marketers are receiving "healthy" salaries in line with experience levels, according to the Search Engine Marketing Professional Organization's (SEMPO) first job salary compensation survey for in-house search engine marketers working in paid search or organic search.
I want to counter the idea that big ad agencies should be taken seriously when they claim they know how to run search campaigns. The question "Do big agencies get search?" was settled a long time ago. They don't get it, they can't get it, and they shouldn't get it.
Defined as the practice of taking advantage of inherent price differentials in markets, arbitrage is often frowned upon as a sketchy, even duplicitous, business. While most often associated with financial institutions, investment banks and even casinos, this practice has found its way into the world of search. And its entry for the most part has not been well received. (This article first appeared in the June issue of Essential Guide to Search Engine Marketing.)
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