The US Postal Service has reinstated ZIP codes and domestic rate services for nearly 170,000 people in the Federated States of Micronesia and the Republic of the Marshall Islands.
Marketing, I have found, can mean many things to many people. For the product marketer, it implies an exhaustive effort to detail product attributes, place of distribution, pricing models and ultimately positioning. For others, marketing is simply advertising, PR or anything "fluffy" that we intuitively know moves products, but frequently have a hard time quantifying. After a few long conversations on Porter's classic 4Ps, I've realized that online marketers are best poised to return the "market" aspect to "marketing." Marketing is as much about economics as it is about good creative, with the underpinnings being supply and demand.
Fast-rising job site Indeed.com was recently named a top 10 Web site of 2007 in Time Magazine. The site's search functionality and the ability to receive listings by e-mail or RSS are noted as key features.
Marketing, I have found, can mean many things to many people. For the product marketer, it implies an exhaustive effort to detail product attributes, place of distribution, pricing models and ultimately positioning. For others, marketing is simply advertising, PR or anything "fluffy" that we intuitively know moves products, but frequently have a hard time quantifying. After a few long conversations on Porter's classic 4Ps, I've realized that online marketers are best poised to return the "market" aspect to "marketing." Marketing is as much about economics as it is about good creative, with the underpinnings being supply and demand.
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