July 15, 2009

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Today's News


Due to the Thanksgiving Holiday, DMNews will not be publishing an iMarketing News Daily newsletter on Friday, November 28. It will resume December 1.

Starbucks names BBDO NY AOR

Dianna Dilworth November 26, 2008

After the breakup with Wieden & Kennedy — in which the agency dumped the brand, rather than vice versa — Starbucks has selected Omnicom agency BBDO New York as its agency of record. The decision followed a competitive review.
 

Overstock.com offers bailout contest

Bryan Yurcan November 26, 2008

Overstock.com this week announced a marketing ploy inspired by news headlines: The online retailer said it would pay off $50,000 of the debt of the winner of its "Overstock.com Family Bailout" plan.
 

Shoppers spending less, looking for more bargains

Nancy Kearney November 26, 2008

More than half of Americans — 56.7% — say they will be spending less this holiday due to the economy, but one in five — 22.8% — still plan to be out in the shopping fray on Black Friday, according to the latest American Pulse survey by BigResearch.
 

Customer reviews to guide Amazon marketing

Bryan Yurcan November 26, 2008

Amazon.com said it will use customer-generated reviews to market popular items during the holiday season.
 

ExampleMotion.com partners with Mulberry Marketing

Dianna Dilworth November 26, 2008

ExampleMotion.com, a new San Francisco-based file sharing Web site for the legal industry, has selected Mulberry Marketing Communications to handle all of its marketing efforts.
 

Continuity club members list now available

November 26, 2008

Lighthouse List Company has introduced the AmeriStyle — Continuity Club Members list to the market. This list is comprised of continuity club members.
 

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In This Week's Print Edition

Creative solutions from Wellpoint, AstraZeneca and Wet International Inc.

Creative solutions from Wellpoint, AstraZeneca and Wet International Inc.

November 24, 2008

Wellpoint's dimensional mailer targets health benefits managers; direct mail unlocks protected Internet resources for AstraZeneca; and Wet International's digital campaign gets personal.
 
Stores' hopes hinge on Thanksgiving lift

Stores' hopes hinge on Thanksgiving lift

Chantal Todé November 24, 2008

Thanksgiving weekend, consid­ered the official kickoff of the holiday shopping season, is even more significant this year, because consumers have shown a remarkable lack of interest in shopping recently. Compounding matters, retailers face a shorter holiday shopping season than normal, with Thanksgiving coming late in the month.
 

Today's lists and databases

American Blinds, Wallpaper and More

November 27, 2008

New Management - American Blinds, Wallpaper and More - Statlistics - Description: This file contains wealthy individuals looking to furnish, redecorate and/or improve their homes.
 

Male Offers - Enhancement Buyers

November 27, 2008

New List - Male Offers - Enhancement Buyers - ListData - Description: This file contains people who have sought out and purchased male enhancement supplements from MaleOffers.com.
 

Rick Rewards Opportunity Buyers

November 27, 2008

New List - Rick Rewards Opportunity Buyers - Macromark Inc. - Description: This file contains buy­ers who work from their home and are constantly looking for new ways to make money.
 

Monta - Autopro

November 27, 2008

New List - Monta - Autopro - Peppermill Marketing Inc. - escription: This file contains Spanish speaking purchasers of car ramps.
 

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Problem Solver:  "How can I integrate social media with my e-mail marketing program?"

Nicholas Einstein, director of strategic and analytic services at Datran Media, has some ideas for how marketers can integrate social media with their e-mail marketing programs, driving incremental revenue while creating positive customer experiences. Click here to read.


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